SIA Newsletter

Get Ready to Renew Your SIA Membership

The Blue BookWith summer just around the corner, it is almost time to renew your SIA membership. Watch for an announcement coming to your inbox later this month to renew online.

SIA membership – outlined in the newest edition of The Blue Book – maximizes your competitive advantage with research, improves your bottom line with exclusive business service discounts, and markets your brand and products with access to opportunities like the Summer Snowdown, and exclusive sponsorships. Your membership supports our work with dozens of non-profit organization that increase snow sports interest and participation.

“SIA represents the pulse of the snow industry and being a member means you are supporting a trade organization that is absolutely committed and focused on maintaining a healthy industry today and into the future”Tyler LaMotte, Patagonia  

Wrap-Up 2014The SIA membership you can enjoy all year also gives you access to the SIA Snow Show – the only snow sports trade show owned by the snow sports industry. Exhibiting at this annual event with more than 20,000 attendees, 80.6% of the snow sports buying power and nearly 700 media reporting on snow sports is a clear return on investment. Check out the 2014 Wrap Up to see all the marketing, networking, promotional and demoing opportunities available to you as an exhibitor.

If you have any questions about your SIA membership and ways to make the most of it in the coming year, call Pat Grenke, membership manager, at 703-506-4222 or email her at

“The long term health of the winter sports market depends not only on our ability to recruit new participants, but to keep existing ones stoked and involved.  SIA is leading the charge with programs focused on these key initiatives.” – Lisa Branner, Venture Snowboards