SIA Newsletter

Get Your Holiday Season Off to a Great Start With Clever Tips and Ideas From the Retailer to Consumer Marketing Guide

RMG_1_102214The holiday season is right around the corner and that means a busy shop. Prep before the rush and take a few minutes to check out these headlines, tips and social media ideas for your customers in the Retailer to Consumer Marketing Guide. Putting them in place now can help save you some time when marketing to customers!

The November tips and ideas can be found on pages 20-29 of the Retailer to Consumer Marketing Guide.

Also, new for this season, check out the RMG Customer Connection Addendum. This addendum lays out a four-step process to build a community of brand advocates who can help you with: identifying, connecting, and engaging your customer, ultimately creating content that drives them to purchase. With examples of different personas on social platforms, we highlight specific tones and voices for new customer acquisition and retention.


The new SIA Retailer to Consumer Marketing Guide landing page hosts all of the addendums in one place, making it easy to revisit any time throughout the year. You can also browse the ready-to-use email templates to communicate with your customers. Find it all at

If you would like to order a hard copy or the orginal RMG please contact SIA’s Lindsey Auer at or call 703-506-4232.