SIA Newsletter

Happy New (Membership) Year! It’s Time To Renew your SIA Membership

Blue-BookAs of June 1, our SIA Membership Renewal season begins. SIA membership – outlined in the newest edition of The Blue Book – maximizes your competitive advantage with research, improves your bottom line with exclusive business service discounts, and markets your brand and products with access to opportunities like the Summer Snowdown, and exclusive sponsorships. Your membership supports our work with dozens of non-profit organization that increase snow sports interest and participation.

The SIA membership you can enjoy all year also gives you access to the SIA Snow Show – the only snow sports trade show owned by the snow sports industry. Exhibiting at this annual event with 18,000 attendees, 80.6% of the snow sports buying power and nearly 700 media reporting on snow sports is a clear return on investment. 2014-Wrap-UpCheck out the 2014 Wrap Up to see all the marketing, networking, promotional and demoing opportunities available to you as an exhibitor.

In addition, through your support of SIA, we are able to make critical market data available for free or at significantly reduced pricing. These resources help you understand the marketplace, category, consumer, and business operations, and is an essential ingredient to the continued success of your brand and our industry.

We currently offer nearly 20 reports. Learn more about what’s available to you with SIA Membership at Here are just a few of the reports and data available from SIA’s Research Department:


Keep an eye out over the next few months for new releases of some of the most critical reports we launch each year: Participation Report in July and the Snow Sports Market Intelligence Report in September.

If you have questions about how our snow sports data can help your business, contact Kelly Davis, SIA’s Director of Research, P: 703-506-4224 or E:

Final renewal reminders will go out June 18th. If you have any questions about your SIA membership and ways to make the most of it in the coming year, call Pat Grenke, membership manager, at 703-506-4222 or email her at

Join our newest members: Aparso (Fujian) Sportswear Co Ltd, Ascent Backcountry Snow Journal, Dainese USA Inc, Dragon Times Accessory Co.,Ltd, DTS INC, Garmin USA, Kimberly C Komacki, Mfa Ltd, Roaly Merchandises Inc, Snow Minions, Sports Specialists, Inc., Sterling O’Keefe, Tai Tung Interlining International Ltd., Winter Wildlands Alliance and World Pay.

Renew Your Membership Now!