SIA Newsletter

Help Customers Make a Fresh Start With These Great New Year’s Ideas from the Retailer to Consumer Marketing Guide

Looking to kick off 2015 with some fresh new ideas for social media, advertising or promotions? The Retailer to Consumer Marketing Guide is your free resource for easy-to-implement social media headlines, radio scripts, in-store events and so much more. Take a few minutes and revisit the Retailer to Consumer Marketing Guide and the Learn to Ski & Snowboard Month Addendum for loads of ideas and tips.

The January tips and ideas can be found on pages 32-49.


January is Learn to Ski & Snowboard Month, during which we as a community encourage participation, safe and correct training, and most of all – a lifetime of fun in the snow! What better time to help recruit new customers and keep your current customers involved in the excitement? This Addendum shows you how to leverage Learn to Ski and Snowboard Month theme and the Bring a Friend initiatives to help drive sales in addition to driving new people to the mountain.


The new SIA Retailer to Consumer Marketing Guide landing page hosts all of the addendums in one place, making it easy to revisit any time throughout the year. You can also browse other RMG Addendums like the new Customer Connection Addendum along with the ready-to-use email templates to communicate with your customers. Find it all at


If you would like to order a hard copy or the orginal RMG please contact SIA’s Lindsey Auer at or call 703-506-4232