SIA Newsletter

In Late October, 2014, Leisure Trends And NPD Will Introduce Snow Sports Panel Subscribers To A New And Improved Way To View Snow Sports Brand Share Data

Brand_Share_1_102214What is it?

The new NPD DecisionKey® reporting platform gives snow sports data subscribers a broader view of the snow sports market data including apparel, accessories and equipment.  Users will have more tools to build views of their data, and more options for saving and downloading their reports.

Why is this important?

Brand_Share_LeisureTrends_102214The NPD DecisionKey interface will be the only way snow sports subscribers can access their snow sports retail data beginning late October.  Of course we will provide all of the training and support you need to get the most out of the DecisionKey tool – see below for more information on that.

What do you need to do?

Transition to the new interface will happen between October 17th and the 22nd.  Subscriber access will be transferred automatically from the old Cognos portal interface into the new NPD DecisionKey interface, however, you will need new login credentials.  As a subscriber to the snow sports panel data, you do not need to do anything new.  In the next few days, via email, you will receive new login credentials if you don’t already have them from other Leisure Trends/NPD services that you purchase. If you do not already have access to other NPD data, you will also be given access to “training data” in DecisionKey.  This is historical data from another industry that will allow you to familiarize yourself with DecisionKey before the Snow Sports data is available.  We will be holding three Webinars designed to introduce you to and train you on DecisionKey that we highly recommend you attend so you can get the most out of the new tool.  All webinars will be recorded and made available for later viewing.

When do you need to do it?

Soon, you will receive your DecisionKey login credentials and access to the training data.  Our first training webinar is on October 14th (see the full schedule and sign-up links below).  On or around October 17th, all snow sports data including the past two seasons will be available exclusively through the NPD DecisionKey interface.

Webinars to introduce you to the NPD DecisionKey™ interface are scheduled for:

Who can you contact if you have questions?