SIA Newsletter

In-Store Event Ideas, Social Media Tactics and So Much More in the SIA Retailer to Consumer Marketing Guide

December tips can be found on pages 22-29 We want to remind you about the free marketing resources found in the SIA Retailer to Consumer Marketing Guide. It’s easy to implement social media headlines, radio scripts, in-store events and so much more. Take a few minutes and revisit the Retailer to Consumer Marketing Guide and the Customer Connection Addendum for more ideas and tips.


Your customers are looking for genuine, authentic communication, and how you speak is a reflection of your brand’s personality and values. The 2014 addendum lays out the four-step process to building a community of brand advocates: identifying, connecting, and engaging with your customer, ultimately creating content that drives them to purchase. With examples of different personas on various social platforms, we highlight specific tones and voices for new customer acquisition and retention.


“The Guide has a ton of great ideas for shops both small and substantial, new or established, which will help expand any marketing campaign.” –Monique Czarnecki, Modern Skate & Surf, East Lansing and Royal Oak, MI