SIA Newsletter

Inaugural INDUSTRY + INTELLIGENCE Daylong Event at the 2015 Snow Show Announces Amy Purdy as Keynote Speaker

Amy PurdyWe are extremely honored to announce 2014 Paralympic Bronze Medalist Amy Purdy as our keynote speaker for January 28th’s INDUSTRY + INTELLIGENCE day at the 2015 Snow Show. The incredible optimism and energy Purdy brings to her presentation makes this a can’t-miss event. Be sure to invite your staff and make plans now to attend INDUSTRY + INTELLIGENCE so everyone can benefit from insights into the latest trends, consumer behavior, retail data, design/production, digital marketing, social media, and customer connection.

The day will begin with the all popular Category Research Seminars presented by SIA Research Director Kelly Davis. Davis will also share the initial results of the Downhill Consumer Intelligence Project (DCIP), a groundbreaking new view into snow sports consumer behavior that will change your perception of the market and help you make decisions for the season and beyond.

Lunch will be provided to all Industry + Intelligence attendees with keynote Brad Montgomery presenting Profiting from Happiness. His philosophy will teach us how to use happiness to boost productivity, creativity, innovation & sales. Harnessing the power of happiness in the hands-on experiences he presents can be used in both our at-home and work lives.

Brad MontgomeryBreakout sessions include seminars on increasing sales, connecting with customers, strategic use of social media, product development and more. Highlights include the Wealthy Retailer series, which offers a free assessment at the beginning of the day and then guide retailers through various tracks that will help them improve their bottom lines and decision making; the Birds and the Bees of Production series will give production professionals strategies for brand creation and product design; and Growing Snow Sports- Attracting Today’s Time-Starved Consumer will feature SIA President David Ingemie joined by representatives from NSAA and NSSRA. They will host a panel representing all four areas of the industry to discuss the current climate of our industry and how to best prepare for the years ahead. Find a complete schedule at

Amy PurdyA major highlight of the day is keynote speaker Amy Purdy’s presentation, The Power of Imagination. Purdy is currently a motivational speaker, and most recently appeared with Oprah Winfrey’s ‘The Life you Want’ Tour. She is also the top ranked adaptive snowboarder in the U.S., a three-time World Cup Para-Snowboard winner and 2014 Paralympic Bronze Medalist. Three days after winning a bronze medal at the 2014 Sochi Paralympics, Amy became a breakout star and an eventual runner-up of ABC’s Dancing with the Stars. In her inspiring presentation, Purdy talks about the power of imagination, and explains how our lives are not determined by what happens to us, but by the choices we make.

Amy Purdy“Snowboarding has been a part of my life since I was a young girl,” Purdy said. “My passion for riding carried me out of my darkest days, around the world, and onto the Podium at the Paralympic Games. I’ve been coming to the SIA Snow Show since the very beginning and I know this event is packed with people who share my passion for snow sports. I’m honored to be invited to share my story and am looking forward to an amazing few days in Denver.”

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