Fall Workshops

Regional locations for the Industry + Intelligence 365 local element. Join the industry in a day of intel and inspiration.

TIGERS (USA) GLOBAL LOGISTICS, INC.


Industry + Intelligence 365 Regional Workshops are presented by TIGERS (USA) GLOBAL LOGISTICS INC.


Manchester, NH – POSTPONED

The Executive Court Banquet Facility
1199 South Mammoth Road
Manchester, NH 03109

9:30 am Registration Opens
10:00 am Welcome & State of the Industry Update
Presented by David Ingemie & Kelly Davis, SIA

In the Research presentation we will deliver detailed information about the snow sports market and snow sports consumers. Attendees will get an overview of snow sports retail data and market performance over the 2014/2015 season. They will have an opportunity to raise questions and discuss what the 2014/2015 data suggests for the coming season. We will look at sales trends in critical categories including alpine, snowboard and backcountry equipment, in apparel and accessories, at sales in their region, at sales by gender, and at sales by distribution channel – specialty shops, chain stores and online sales.Then we will discuss snow sports consumers; who they are, what they want from snow sports products, what makes them want to buy, and how other factors like social media are impacting their buying behavior and snow sports participation patterns. We will dive into the details of their psychographics and discuss how we can grow the participant base and sales.

10:45 am Minimize costs and maximize results on your supply chain
Presented by Tigers (USA) Global Logistics Inc.

The e-commerce market continues to grow at an expediential rate alongside the costs of managing the supply chain. Becoming an effective omni channel supplier is essential in the consumer goods industry. The cost associated with time and productivity are analyzed in the most efficient logistics operations. From drop ship support to routing and vendor guide management, it is imperative to effectively bridge the fulfillment gap between mass retailers, suppliers and the buying community. The indirect or hidden costs of managing implementation and supporting all sales channels can be significant. This presentation will focus on market trends, cost reduction opportunities, performance metrics while utilizing case studies in an operational manner. We will explore opportunities throughout the supply chain to improve visibility, accelerate throughput and minimize time to market by leveraging the variable, scalable and flexible model.

12 noon Lunch (included)
1:00 pm Customer Trends Impacting the Snow Sports Industry
Presented by ebco

The purpose of this session is to bring to life the future of the snow sports industry and identify new opportunities for staying competitive in a changing and demanding landscape.This will be carried out by identifying trends and disruptive forces that are shaping customer, brand and industry expectations.This session will focus on the following takeaways:

  • Understand where the future of the snow sports industry is headed to be able to
    create a future-facing strategy for the company, brand or product line.
  • Identify marketing, customer experience and business model trends and the affects
    they will have on both the retail and manufacturing business.
  • Leverage learnings from analogous industries and consumer mindset shifts to stay ahead of market forces and industry disruption.
2:00 pm Understanding & Marketing to Gen Z: Creating a Vision to Reach Your Future Consumer Presented by Bill Carter, Fuse

  • Who is Gen Z [population, vs. other generations]
  • Purchase Power
  • Psychographics [education, melting pot]
  • Characteristics [social, philanthropic]
  • Core Values & What They Believe In [sharing, social responsibility]
  • Key Principles f Marketing to Gen Z
  • Key Differences of Gen Z from Millennials
  • Other Content TBD

For reference, Gen Z is the generation born 1995 to present and is currently under the age of 18. The focus will mainly be on Gen Z teens, 13-18 years old.

3:00 pm Digital Advertising Deep Dive: Stay Competitive and Reach Local In-market Shoppers
Presented by Brandon Strauss, owner IQ

Did you know 83% of shoppers prefer to shop at retail? How can you ensure those shoppers are purchasing at your store? Learn how you can stay competitive and reach your local in-market shoppers through digital advertising. While digital advertising is not a ‘one size fits all,’ and nuances among sectors reflect a variety of trends in the ways each industry approaches its market, targets consumers and closes sales. In this session, we will avoid the advertising jargon and teach actual best practices and simple take aways on how you can grow your business both online and at your brick and mortar store through digital advertising. According to eMarketer, retailers are leading the way in digital advertising, don’t be left behind.


Denver, CO – POSTPONED

Denver Marriott Westminster
7000 Church Ranch Boulevard
Westminster, CO 80021

9:30 am Registration Opens
10:00 am Welcome & State of the Industry Update
Presented by David Ingemie & Kelly Davis, SIA

In the Research presentation we will deliver detailed information about the snow sports market and snow sports consumers. Attendees will get an overview of snow sports retail data and market performance over the 2014/2015 season. They will have an opportunity to raise questions and discuss what the 2014/2015 data suggests for the coming season. We will look at sales trends in critical categories including alpine, snowboard and backcountry equipment, in apparel and accessories, at sales in their region, at sales by gender, and at sales by distribution channel – specialty shops, chain stores and online sales.Then we will discuss snow sports consumers; who they are, what they want from snow sports products, what makes them want to buy, and how other factors like social media are impacting their buying behavior and snow sports participation patterns. We will dive into the details of their psychographics and discuss how we can grow the participant base and sales.

10:45 am Minimize costs and maximize results on your supply chain
Presented by Tigers (USA) Global Logistics Inc.

The e-commerce market continues to grow at an expediential rate alongside the costs of managing the supply chain. Becoming an effective omni channel supplier is essential in the consumer goods industry. The cost associated with time and productivity are analyzed in the most efficient logistics operations. From drop ship support to routing and vendor guide management, it is imperative to effectively bridge the fulfillment gap between mass retailers, suppliers and the buying community. The indirect or hidden costs of managing implementation and supporting all sales channels can be significant. This presentation will focus on market trends, cost reduction opportunities, performance metrics while utilizing case studies in an operational manner. We will explore opportunities throughout the supply chain to improve visibility, accelerate throughput and minimize time to market by leveraging the variable, scalable and flexible model.

12 noon Lunch (included)
1:00 pm Customer Trends Impacting the Snow Sports Industry
Presented by ebco

The purpose of this session is to bring to life the future of the snow sports industry and identify new opportunities for staying competitive in a changing and demanding landscape.This will be carried out by identifying trends and disruptive forces that are shaping customer, brand and industry expectations.This session will focus on the following takeaways:

  • Understand where the future of the snow sports industry is headed to be able to
    create a future-facing strategy for the company, brand or product line.
  • Identify marketing, customer experience and business model trends and the affects
    they will have on both the retail and manufacturing business.
  • Leverage learnings from analogous industries and consumer mindset shifts to stay ahead of market forces and industry disruption.
2:00 pm Break
2:30 pm What Your Marketing Tells Women About Your Brand Experience
Presented by Mike Weed & Kathy Norford, Spawn Ideas

From apparel to gear, travel packages to destinations, online to in-store, your messaging tells women why your brand should be part of their outdoor experiences. Are you getting it right? Join Spawn Ideas to explore the power of brand storytelling and media strategy for reaching your audience in today’s increasingly complex, customer-driven marketplace.