Industry Press Release

120 SKI RESORTS IN NORTH AMERICA OFFER DISCOUNT LIFT TICKETS THROUGH LIFTOPIA.COM

11/04/2009

Killington, Keystone, Winter Park Join Largest Online Community to Help People Ski More, Pay Less

San Francisco, CA (November 4, 2009) (BUSINESS WIRE) — Liftopia.com, the leading online resource for purchasing discount lift tickets, today announced a multitude of new resort partnerships, bringing its total number of partners for the 2009-2010 season to over 120 ski resorts across North America. Liftopia.com resort partners, including new additions Winter Park, Killington, and Keystone, will offer exclusive deals on discount lift tickets, lessons, and rental packages, helping skiers and riders save up to 75 percent off the on-mountain rate.

Liftopia.com partners directly with ski areas to offer the best available deal for any given day. Because customers buy resort and date-specific tickets in advance, Liftopia.com is able to offer substantial discounts versus other outlets. Similar to online hotel offers, the resorts determine how much to discount lift ticket prices and provide Liftopia.com with varying lift ticket inventory for each ski day. Liftopia.com tickets are available all season long at varied rates, with prices and quantities fluctuating usually to the benefit of skiers and riders based on factors such as weather and snow conditions, day of the week, or even the price of gas.

“During the month of October, Liftopia.com saw an increase of more than 160 percent in searches for discount lift tickets when compared to the same period last year. While the economy kept many people home last year, this season skiers and riders appear to be making it a priority to get back on the slopes,” said Ron Schneidermann, co-founder of Liftopia.com. “Liftopia.com is excited to expand our number of partner resorts enabling more people to take advantage of skiing deals.”

In addition to the new resorts, Liftopia.com has detailed customer reviews that allow skiers and riders to take into account feedback from others when determining the best slopes for their individual style. User submitted feedback is graded on skill level to help qualify each skier and rider