Industry Press Release

50 FOR 50 ONLINE RAFFLE LAUNCHED TO RAISE FUNDS FOR WINTER FEELS GOOD EDUCATION INITIATIVE

12/22/2009

McLean, VA (December 22, 2009) — Fifty prizes worth approximately $20,000 are being raffled off to raise funds for the Winter Feels Good (WFG) youth education outreach program. The goal is to raise $50,000, to continue developing educational materials and programs that encourage youth to get involved in snow sports. The program was founded in 2003 as part of SnowSports Industries America’s 501C-3 Education Foundation.

The “50 FOR 50 Raffle” is posted on www.winterfeelsgood.com. Prizes donated by 9 resorts and more than 20 suppliers include a five day trip to visit the 2002 Olympic Winter Games venue and interconnect in Utah, a five day trip to Smuggler’s Notch in Vermont and a two day trip to visit the 1932/1980 Olympic Winter Games venue in Lake Placid. Alpine skis, cross country skis, snowboards, snowshoes, boots, helmets, poles, goggles, jackets, gloves, and headsets are also being offered. Raffle tickets are $10 each. Participants can purchase more than one ticket and win more than one time.

The Winter Feels Good initiative is targeted toward “adult influencers of children” or those who can play a role in getting youth involved in snow sports. The award-winning Winter Feels Good Website is used by activity and recreation professionals as well as parents and scout leaders. More than 5,000 WFG Learning Module CDs have been distributed to schools and community groups throughout the U.S. reaching approximately 2.5 million youths.

It’s so important for kids, and also adults, to learn the basics of snow sports”, said Glen Plake, noted snow sports industry icon who serves as spokesperson for the industry’s Learn a Snow Sport Month program. “Having a little training even before you get to the snow really lays the groundwork for a good experience.”

Plake is known for his Mohawk and “dare-devil” ski antics on snow but he and wife Kimberly spend time in the winter visiting smaller areas talking to children and adults about the fun and health benefits of snow sports.

A complete list of sponsors for the 50 For 50 Raffle can be found at www.winterfeelsgood.com.