Industry Press Release

6th Annual Youth Summit at SIA Snow Show Celebrates Youth Development Progress


Denver, CO (January 29, 2015) – The annual SnowSports Industries America (SIA) tradeshow is an opportunity for snow sports companies selling hard and soft goods to show off their latest gear and procure purchase orders for the next year’s winter season. Over the past five years, it has also become an opportunity for industry leaders to acknowledge the efforts of non-profits and corporations that collaborate to get America’s children off the couch, out of the city and into the outdoors playing on mountainsides.

On Saturday, January 31st at 8:30 a.m. in the Colorado Convention Center Lobby, SOS Outreach will host the 6th Annual Youth Summit. In the midst of their busiest program week in history, SOS is also taking the time to cultivate partnerships at SIA and pausing to recognize those who help share the joy of snow sports with youth. This week alone, SOS is serving 1,780 youth at 13 different mountain resorts. By the end of the program year, SOS will have introduced nearly 5,000 youth to new adventure sports and helped them build connections with positive mentors and activities.

Saturday’s Youth Summit will open with remarks from SIA President David Ingemie and SOS Interim Executive Director Seth Ehrlich. They will recognize Mary Jo Tarallo with the Social Impact Award in Youth Development, celebrating her work with Learn to Ski and Snowboard Month. LSSM promotes snow sports across the country. The effort encourages youth (and adults) to try something new, and creates access opportunities for a sport with steep entry costs. As a result, thousands have taken ski or snowboard lessons for the first time this month. Mary Jo is tireless in promoting snow sports, echoing SOS’s own commitment to introducing at-risk youth to mountain activities.

Representatives from the Chill Foundation will also be joining the Summit. Chill introduces snowboarding and other board sports to underserved youth in 12 cities in the US and Canada. With close ties to Burton Snowboards, Chill has served nearly 20,000 youth since its founding in 1995. SOS is grateful for this opportunity to join Chill in recognizing the organizations’ shared goals, challenges, and successes. 

The Youth Summit will also feature a number of SOS participants from the Denver area. For students, attending the Snow Show is an incredible opportunity to experience the business world, and create a deeper understanding of how the industry works. For a few them it is also an opportunity to practice public speaking, as they share the impact skiing and snowboarding has had on their lives.

Join the 6th Annual Youth Summit on Saturday, January 31st at 8:30 a.m. to hear how the industry is partnering with nonprofits to build the next generation of snow sports enthusiasts.


SOS Outreach is a national youth development 501(C)3 non-profit using year-round, adventure sports to engage at-risk students in long-term mentorship relationships. The SOS curriculum encourages responsibility, self-confidence, service, and leadership skills by instilling the core values of courage, discipline, integrity, wisdom, compassion and humility. The curriculum encourages students to set and achieve goals while increasing their ability to combat the risk factors they face. Since 1993, SOS Outreach has inspired positive decision making for healthy and successful lives.