Industry Press Release



Network Identity Spot Spreads Its Roots Into Nature

Los Angeles, CA (January 12, 2010) — FUEL TV, the only network dedicated to the lifestyle of action sports, is proud to announce the release of its newest Signature Series Network ID featuring the creative work of artist Adam Haynes.

For FUEL TV’s Signature Series ID, the Oregon-based artist Haynes starts with a serene forest landscape that quickly collapses into a sea of bark and debris. Out of the destruction a wave forms and then crashes only to spring forth with new life in the shape of a FUEL TV logo.

“I’ve been painting these stick waves for a while now,” says Haynes. “I’ve wanted to animate one, and this was a perfect opportunity to make it happen. I’ve been drawing environments and landscapes inspired by action sports for as long as I can remember. Drawing has always been an outlet to put down my daydreams, my version of how things could be.”

“Adam has a great way of communicating the peace and power of nature,” says FUEL TV’s Creative Director Todd Dever. “He took a surf trip while we were working on this project and came back with some wave sketches. Now that’s what this series is all about, artistic inspiration from the love of action sports.”

Haynes is perhaps best known for his work with Nike 6.0. His artwork deals heavily with nature and inspirations he pulls from his surrounding landscape.

“FUEL TV’S Signature Series is such a fantastic initiative,” shares Haynes. “It’s the first time I’ve really had a hand in animating my own work. Much respect to FUEL TV, thanks for the opportunity!”

FUEL TV’s award-winning Signature Series IDs are inspired by signature skateboard decks created for skateboarders by influential or iconic artists. These Signature Series IDs serve many purposes: to introduce the audience to new and upcoming artists and/or athletes, or to serve as a way for current athletes and artists to express themselves in art and music. Artists who have contributed to the FUEL TV Signature Series IDs include Dalek, Andy Jenkins, Saiman Chow,

Chris Yormick, Trevor Graves, Andrew Pommier, Yogi Proctor, Dean Bradley, The Clayton Brothers, Todd Francis, UPSO and others.

You can see more of Adam Haynes’ artwork at View the new Adam Haynes Signature Series ID here:

The Adam Haynes FUEL TV Signature Series ID Credits:

Concept and Artwork: Adam Haynes

Production and Animation By: Royale, Los Angeles

Music/Sound Design: Michael Kohler


SVP & GM: CJ Olivares

Creative Director: Todd Dever

Director On-Air Promotions: Michael Cooley


FUEL TV is the action sports lifestyle network for skateboarding, snowboarding, surfing, BMX, freestyle motocross, and wakeboarding. A unit of Fox Cable Networks, FUEL TV was launched July 1, 2003 and is seen in 30-million U.S. homes. To subscribe to FUEL TV, call 877-4-FUEL-TV. For program times and other information, visit