Industry Press Release

Alpina Sports Announces Redfish Outdoor Associates as New Rep Agency for Northwest Territory.


Alpina Sports Corp

Lebanon, NH (October 19) — Alpina Sports Corp (ASC) has hired Redfish Outdoor Associates to represent its Alpina downhill ski products, Masters ski poles, and Elan skis in the Northwest territory.  Their team consists of Nate Pickens and Heidi Williamson who are based out of Boise, ID.  Pickens has worked in camera sales and business development and brings a great sense of optimism and professionalism to his agency. An Idaho native, Williamson grew up living and playing in the moutnains and river of the northwest.  She spent 4 years teaching skiing as a civlian for the US Military in the Bavarian Alps and has over 15 years of ski school/ski team coaching.

Their agency carries a host of leading brands such as Sierra Designs, Eider, and Sherpani to name a few.  Alpina’s President, Gary Fleming, acknowledged, “We recognize the challenges in the Northwest territory – large landscape, challenging weather patterns, and competitive brands.  That said, Nate and Heidi have a fresh outlook on the territory and a locals knowledge that is exactly what we believe our brands need to flourish. “

For more information, please contact Gary Fleming at ASC headquarters or Nate or Heidi at:

Nate Pickens

Heidi Williamson


Alpina Sports Corp (ASC) is a subsidiary of Alpina SI (Slovenia.)  Based in Lebanon, NH since early 1970s, the company is one of the original 5 and longest attendees of the SIA show.  ASC distributes its own branded products in Nordic, Alpine, and Trekking along with Italian pole manufacturer, Masters, Norwegian binding manufacturer, Rottefella, and Slovenian ski manufacturer, Elan.  For more information please visit or contact