Industry Press Release

Alpine Canada Alpin and Helly Hansen Announce Long-Term Outerwear and Apparel Partnership

06/29/2015

Oslo, Norway (June 29, 2015) — Alpine Canada Alpin (ACA) announced today a new outerwear and apparel partnership with Helly Hansen, the leading apparel provider for ski professionals around the world.

Beginning July 2015, Helly Hansen will outfit Canada’s alpine and para-alpine ski teams, including alpine ski star Dustin Cook and para-alpine sensation Mac Marcoux.

“We are excited to be working with Alpine Canada Alpin to help support the Canadian athletes. We design our alpine race apparel and outerwear to give the athlete every advantage possible.” said Paul Stoneham, CEO Helly Hansen. “As the #1 brand with ski professionals around the world, our gear is built to provide ultimate performance in the most demanding conditions.”

ACA staff, coaches, and athletes worked closely with Helly Hansen to select and test each piece of gear for the 2015-16 race season and will continue throughout the partnership to develop next-generation designs.

“ACA is delighted to welcome our newest partner to our alpine and para-alpine ski teams” said Mark Rubinstein, President & CEO of Alpine Canada Alpin.  “Helly Hansen has a long standing track-record of excellence in the production of world-leading alpine outerwear and related accessories.  Our Athletes, Coaches and Staff look forward to this exciting new relationship with the Helly Hansen Team”.

“I’m really looking forward to working with Helly Hansen getting into some of the most technically advanced training and racing gear out there said Dustin Cook, super-g silver medalist at the 2015 FIS Alpine World Championships.

In October 2015, Helly Hansen will launch an ACA-branded retail collection, featuring ACA apparel, with proceeds benefiting ACA and its athletes. For more information, please visit www.hellyhansen.com

About Helly Hansen

Founded in Norway in 1877, Helly Hansen continues to develop their apparel through a blend of Scandinavian design and insights drawn from living among some of the harshest environments on earth. The brand represents the optimal combination of performance, protection and style, and continues to protect and enable professionals making their living on oceans and mountains around the world. The company has a long list of first-to-market innovations including the first supple, waterproof fabrics more than 130 years ago, the first fleece fabrics in the 1960s, the first technical base layers made with Lifa® Stay Dry Technology in the 1970s and today’s award winning and patented H2Flow temperature regulating technology. Helly Hansen is the global leader in technical sailing apparel.  Its ski uniforms are worn by more than 50,000 professionals across 100+ski resorts and mountain guiding operations around the world, as well as national ski teams, Olympians and discerning outdoor enthusiasts. The brand’s outerwear, base layers, sportswear and footwear are sold in more than 40 countries. To learn more about Helly Hansen’s latest collections, visit www.hellyhansen.com

About Alpine Canada Alpin

Alpine Canada Alpin is the national governing body for alpine, para-alpine and ski cross racing in Canada. With the support of valued corporate partners along with the Government of Canada, Own the Podium and the Canadian Olympic Committee, Alpine Canada develops Olympic, Paralympic, world championship and World Cup medalists to stimulate visibility, inspiration and growth in the ski community. Please visit us at www.alpinecanada.org.