Industry Press Release

Anyone Passionate About Skiing or Snowboarding Can Win Great Prizes by Becoming an Ambassador or Champion and Helping Newcomers


Washington, DC  (October 22, 2013) — Skiers and snowboarders who help newcomers sign up for lessons from professional instructors have a lot to gain this winter if they register to become an Ambassador or Champion of snow sports. Organizers of Learn to Ski and Snowboard Month/Bring a Friend have expanded the program to reward passionate enthusiasts who want to share their passion with others. It is the “exemplary level” of the Bring a Friend Challenge.

Ambassadors are adults 18 years of age and older and Champions are between the ages of 13 – 17. Ambassadors and Champions are asked to introduce at least three people to skiing or snowboarding this winter by helping them sign up for beginner lessons from a professional instructor.

Anyone can enter the Bring a Friend Challenge by introducing just one new person throughout the winter starting December 1 and ending March 15. Those who do so could win from among a number of products and trips being offered. Skiers and snowboarders who fulfill the criteria for the Ambassador/Champions program can win additional prizes. Three Ambassadors and three Champions will win a jacket from The North Face.

The Ambassador of the Year and Champion of the Year will win a pair of skis from HEAD Wintersports or a snowboard from one of the LSSM snowboard sponsors, and a

season pass during the 2014-15. The Ambassador of the Year will win a trip for two to Salt Lake City and its nearby resorts (including airfare from a major airport). Salt Lake City was the site of the 2002 Winter Olympics.

Complete details about the Ambassador/Champions program are available at The Bring a Friend Challenge is hosted at

In 2010, world re-known extreme skier Glen Plake became the first Ambassador and he now heads up the program’s Leadership Team. Plake is himself a certified member of the Professional Ski Instructors Association-American Association of Snowboard Instructors (PSIA-AASI). The Leadership Team also includes World Cup Champion Daron Rahlves, Olympics Gold Medalist Bode Miller, Heidi Ettlinger, Allie Ace and Kevin Jason – all certified instructors – and Paula Summit, retired PE teacher and ski enthusiast.

CONTACT: Mary Jo Tarallo;; 202-431-6950

A Snow Sports Industry Initiative