Industry Press Release

Apex Ski Boots Launches Re-Vamped Website with New Interactive Fit & Features Tools


Apex Sports Group

Debuting New 2015-16 Models and New Ambassador Program

Boulder, CO (September 10, 2015) – Apex Ski Boots, the innovators behind the highperformance modular ski boot system, launched its new website today,, with updated features and interactive capabilities for finding the perfect fitting boot for this winter.

The re-vamped website now features animated images of the boot system to visually explain howthe components work together, as well as 360 degree views of each of the six new models for fullproduct detailing. In addition, the Fit Room now includes a user video and interactive fit finder toolto help skiers obtain their ideal boot size.

Unlike traditional boots, the Apex System offers a vastly simplified fitting process for comfort,warmth and performance virtually straight out of the box. Apex offers a perfect fit guarantee,providing a full refund for any reason prior to skiing in the boots, including exchanging sizing at nocost to the consumer.

Apex skiers receive a ton of questions about their boots both on and off the slopes. Share yourexperience with fellow enthusiasts through the new Ambassador Program, and as a thank you for your invaluable support, Apex will send you new gear. Members will receive an Apex X-Tee justfor joining, and be eligible to received additional cool gear for every new referral added to the Inside Edge mobile app.

Dealer support has also been added for Apex retailers with a new backend dealer login tool added to the website.

The new boot models for Winter 15/16 include upgraded features including adjustable flex-arm on the back of the chassis to adjust/customize the forward lean of those boots for higher performance, a new external tongue design designed for smoother fit and closureas well as shedding water, and dual Boa closure system for customized comfort and fit.

About Apex Sports Group
Based in Boulder, Colorado, Apex Sports Group was established in 2006 by ski industry veteran,Denny Hanson, the co-founder of the Hanson rear-entry ski boot. His lifelong passion for skiingand experience with technical footwear led Hanson to develop Apex Ski Boot System, blendingthe comfort, fit and warmth of a snowboard boot into a revolutionary new open chassis designthat are unlike anything on the market. The independently owned company is dedicated toproviding premium quality and innovative products to the sports industry, both domestically andinternationally. For more information and to view the current collection, please visit You can also follow and interact with Apex on Facebook ( and Twitter (@apexskiboots).