Industry Press Release

Apex Sports Group Expands with Experienced Sales Team


Boulder, CO (September 4, 2012) Apex Sports Group, the makers of the Apex Ski Boot System, is pleased to announce the hiring of several new employees to their Boulder-based team.

Sports enthusiast and industry veteran, Todd Poseley, is serving as the brand’s Director of Sales and Marketing.  In his new role, Poseley assumes direct responsibility for building brand awareness, creating a cohesive company message, and communicating product developments to the sales team. He also facilitates the brand’s website development, social media campaigns, and PR exposure in his collaboration with external agencies. Prior to signing on with Apex, Poseley gained his experience in sales and business development through previous positions at The North Face, Pearl Izumi, GoLite and Moving Comfort.

TJ Larson also joined the company as National Sales Manager. Effective July 15th, Larson is responsible for expanding the sales force, increasing U.S. specialty retail sales and managing the field sales activities for Apex Ski Boot Systems. For the past decade, Larson has built a solid foundation of retail contacts through his experience as a sales representative for both hard goods and soft goods brands, and most recently as the National Account Manager for Sunbelt USA.

Poseley and Larson both report directly to Apex owner, Denny Hanson.

In Canada, Robert Paige has joined Apex as the company’s sales representative for Western Canada. An avid skier, Paige has a deep understanding of the Canadian retail and ski environment, working closely with patrollers and resort guides in his region. Paige also represents Cascade Design and Rescue and Trade-Tech Survivor Blankets for his territory.

About Apex Sports Group

Based in Boulder, Colorado, Apex Sports Group was established in 2006 by ski industry veteran, Denny Hanson, the co-founder of the Hanson rear-entry ski boot. His lifelong passion for skiing and experience with technical footwear led Hanson to develop Apex Ski Boot System, blending the comfort, fit and warmth of a snowboard boot into a revolutionary new open chassis design that are unlike anything on the market. The independently owned company is dedicated to providing premium quality and innovative products to the sports industry, both domestically and internationally. For more information and to view the current collection, please visit You can also follow and interact with Apex on Facebook ( and Twitter (@apexskiboots).