Industry Press Release

Apex Sports Group Signs New Dealers


Boulder, CO (October 30, 2012) — Despite the lack of snow and poor retail sell-through last season, nine new specialty retailers have signed on this week to distribute the new Apex Ski Boot System! Consumers are demanding an alternative to the traditional “hardshell” assortment, and shops are quick to respond with their commitment to carry the new 12/13 collection of Apex high performance, modular ski boots.

With fresh flakes just beginning to fall in the mountains, it has already been a breakout year for the Apex brand. Consumer demand for the revolutionary Apex boots has reached a fevered pitch since Apex’s  launch in 2008, and specialty retailers are taking notice. Pre-season sales are on the rise for the warmest, most comfortable boots on the market. With a perfect fit virtually straight out of the box and comfort fit guarantee, skiers can get out on the mountain quickly and enjoy the slopes all day long!

The latest specialty retailers to sign on are Ski Haus (Brewester, NY), Helm of Sun Valley (San Mateo, CA), Willard’s Ski Shop (Tahoe City, NV), Primo Outdoor (Brekenridge, CO), Viking Ski Shop (Chicago, IL), Double Diamond Ski Shop (Vail, CO), Hoigaard’s (St. Louis Park, MN), First Flake Ski Shop (Winston-Salem, NC) and Geiger’s (Lakewood, OH).

About Apex Sports Group

Based in Boulder, Colorado, Apex Sports Group was established in 2006 by ski industry veteran, Denny Hanson, the co-founder of the Hanson rear-entry ski boot. His lifelong passion for skiing, and experience with technical footwear, led Hanson to develop Apex Ski Boot System, blending the comfort, fit and warmth of a snowboard boot into a revolutionary new open chassis design that are unlike anything on the market. The independently owned company is dedicated to providing premium quality and innovative products to the sports industry, both domestically and internationally. For more information and to view the current collection, please visit You can also follow and interact with Apex on Facebook ( and Twitter (@apexskiboots).