Industry Press Release

APO Partners with FATCAN to Launch a Line of Vibrant and Environmentally Friendly Ski Poles in the U.S.


• FATCAN Poles are made of 100 percent Recycled Materials

• FATCAN Poles Stand Out on the Mountain with Customizable and Unique Pole Graphics and Baskets

Annecy, France (November 20, 2013) — FATCAN a European-based ski and apparel company is pleased to announce that its eye-catching and environmentally friendly ski poles are now available in the U.S. Represented by Sales Guys based in Denver, Colorado, FATCAN poles will be available at specialty retailers near you.

FATCAN poles are completely customizable. Skiers can pick graphics, grips and baskets to make their poles unique. The graphic designs on the poles are bound to be head turners around the mountain. Designs from the Rock line featuring skulls and guitars to more feminine graphics like the Dots poles, or its best selling line the Stripes series. FATCAN also offers a tonal line that has more subtle designs like the Tone Black. The pole grip can also be customized by softness and color to match the design of the ski pole. Pole baskets come in the basic circle shape as well as other shapes like skulls. Poles are one size fits all with a max height of 135 cm (about four and 1/2 feet) and the pole diameter ranges from 18-22 mm.

“It’s important to us to develop a high-performance pole and also design it in a fun and unique way to allow skiers to express themselves on the mountain,” said Max Lorno, owner of FATCAN. “Also, all of us at FATCAN deeply respect nature and want to help preserve the mountains we ski on for future generations which is why it is important to us to develop our ski poles using environmentally friendly methods.”

APO has developed a dedicated line of poles with FATCAN including a pro model for Kai Mahler and Tanner Hall and are already becoming a regular feature in the park and on the mountain.

Offering custom ski poles, FATCAN provides a new way to express yourself on the mountain.

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ECO FRIENDLY FATCAN poles are made in Italy with 100 percent recycled aluminum materials using no toxic dyes or glue. Additionally, the printing process used by FATCAN ensures the ski pole colors don’t fade and the pole can be used for years.

About FATCAN Launched in 2008 by a group of passionate skiers in the Swiss Alps. FATCAN develops ecofriendly ski gear and apparel. Focusing on producing high-performance ski poles with unique designs and colors, FATCAN is sure to be the go to for Freeskiing poles.