Channel Marketing for Canadian Gear Specialist Arc´teryx. The 42-year-old will be
leading the eight-member EMEA consumer and channel marketing team that has been based in the town of Garching, north of Munich, since August 2014.
In the newly created role, Tenailleau will be responsible for European brand marketing strategy and country-relevant programs as well as activations for consumers, channel-and in-store contacts to elevate the premium outdoor positioning of the brand.
He joins Arc´teryx with a strong background of experience across fashion, sport and apparel. In his most recent role he oversaw the brand re-launch at the French women´s fashion brand DDP. Previously, he has spent nine years at Billabong Europe in several roles. His final position was EMEA Communications Director.
Tenailleau is an avid Surfer and Snowboarder. He will work out of Munich with his new team and will report into Adam Ketcheson, Senior Director Marketing and B2C at Arc´teryx who comments, “I am happy to welcome Stéphane to our European team and look forward to working with such a strong leader. His broad experience fits well with the entrepreneurial spirit of our European team. I am convinced that this is a perfect add to continue building our strength in the rapidly growing business.”
Join us in welcoming Stéphane to the growing Arc’teryx global team.
Arc’teryx Equipment is a technical high-performance outerwear and equipment company based in North Vancouver, Canada. Our relentless commitment to design, craftsmanship and performance delivers breakthrough experiences. The company’s industry-leading design and unique in-house manufacturing center creates technical products that can be trusted to perform in moments of extreme need.
Arc’teryx distributes its products through more than 3,000 retail locations worldwide, including ten branded stores in Europe, North America and Asia. www.arcteryx.com
Arc’teryx is named for the Archaeopteryx Lithographica, the first reptile to develop the feather for flight. Evolution in Action.