Industry Press Release



Armada adds online stores for its customers in Canada, France and Germany using the Shopatron Global Platform

Costa Mesa, CA (December 4, 2008) — Armada, the premier rider-owned ski company, today announced the introduction of new online stores in Canada, France and Germany. These localized web stores will be deployed on Shopatron’s Global Platform, which will provide shoppers with the convenience of multi-language and multi-currency order support.

Armada launched their United States online store two years ago, and it has been highly successful and applauded by specialty retailers. As one of the first in the industry to support their retailers by using Shopatron, Armada is thrilled to bring the same support to their Canadian and European retailers.

“By expanding our eCommerce presence to Canada, France and Germany, Armada will be able to better serve its customer base,” said Hans Smith, CEO of Armada. “Not only will consumers in these countries be able to buy online through our Web site, but they will be able to pick up these items in their local neighborhood stores.”

Authorized Armada retailers can sign up for Shopatron for free to view orders placed on Armada’s Web site. Once an order is placed, a retailer can bid on items they have in stock. The Shopatron system then awards the order to the closest bidding retailer.

“We are excited to help Armada continue their growth as a prevalent brand in the snow sports industry,” said Brian Clausen, President of Shopatron, Inc. “Our Company is in the unique position to offer Armada a quick and efficient means of driving incremental sales to retailers in these developing customer segments.”

Launching in October of this year, the online stores in Canada, Germany and France further demonstrate Armada’s ongoing commitment to expanding its international business and developing deeper relationships with retailers in these key markets.

To learn more about Armada and their products, please visit For more information on the Shopatron system visit

About Armada Skis, Inc.

Armada Skis Inc. is the premier rider-owned, rider-driven ski company in the industry today. Established in 2002, Armada is a family of athletes, artists, designers and engineers. The company is privately held with headquarters in Costa Mesa, California, an international office in Zurich, Switzerland and distribution in over 30 countries worldwide. For more information, visit

About Shopatron

Shopatron, Inc., the leading provider of global eCommerce solutions for consumer goods manufacturers, allows consumer brands to accept and fulfill orders online while avoiding channel conflict. Through Shopatron, orders placed on manufacturer’s Web sites are fulfilled by shipment or in-store pickup using the manufacturer’s existing network of retailers.

Headquartered in San Luis Obispo, CA, Shopatron manages a network of more than 500 manufacturers and 10,000 retailers, across 35 consumer products industries. Some of Shopatron’s clients include: Berkley Fishing, Brooks Running, Callaway Golf, D’Addario, Johnson Outdoors, Mammut, MK Diamond, Nordica, Panasonic, Philips/Avent, Spy Optic, Stearns and Thule. For more information and a full client list, visit