Industry Press Release

Aspen/Snowmass Instructor Joins Learn to Ski and Snowboard Month Ambassador Leadership Team


Washington, DC (September 24, 2013) — Kevin Jordan is the newest member of the Learn to Ski and Snowboard Month/Bring a Friend Leadership Team. He is the children’s coordinator at Snowmass for the Ski and Snowboard Schools of Aspen/Snowmass. From 2009 to 2013, Kevin ran the children’s program at Buttermilk for ages 7-17. He is currently a trainer, an alpine examiner, a freestyle examiner and a children’s education training team member for the Rocky Mountain Division of Professional Ski Instructors of America – American Association of Snowboard Instructors (PSIA-AASI).

LSSM Leadership Team members are those who go the extra mile advocating learning how to ski or snowboard by taking lessons from professional instructors. Glen Plake was the first Ambassador in 2009.

Kevin is a lifelong learner and no stranger to competition. His passion for learning led him to complete three levels of avalanche education. In 2009, he received his Level 3 Avalanche Certification from American Institute for Avalanche Research and Education (AIARE) hosted in Silverton, Colo. Kevin has competed in the USA Powder 8 Championships and earned three podium finishes the past four years. He has also competed in the Colorado Freeride Championships.

Kevin learned to ski at Gunstock Mountain Resort, NH. His father got him into the sport and later ski instruction. With his family’s support, he honed his skills as a 14 year-old ski instructor at Nashoba Valley Ski Area, Mass. He has been teaching skiing and introducing people to the sport ever since. At age 17, he was the youngest member of PSIA-AASI to achieve the Level 2 Alpine certification. Four years later, he became one of the youngest members to attain full certification in the Alpine discipline at age 21. 

When not on the slopes, Kevin writes about skiing, the snow sports industry and his passion for getting people into the sport. He is the Denver Ski Instruction Examiner and National Ski Instruction Examiner for He is a frequent contributor to 32 Degrees: The Journal of Professional Snowsports Instruction.

A Snow Sport Industry Initiative