Newly-appointed marketing manager will drive brand initiatives and increase awareness
Ogden, UT (June 23, 2015) — Atomic and Salomon, leaders in ski industry innovation and performance, are proud to announce the appointment of Nick Castagnoli as the new North American regional marketing manager for winter sports equipment, for both brands. Atomic and Salomon are sister brands owned by Finnish sporting goods company Amer Sports.
“We’re looking forward to adding Nick’s experience and leadership to our already great team,” said Mike Adams, Amer Sports winter and outdoor vice president of winter sports equipment. “He’ll be a great asset to both brands as we continue grow.”
Castagnoli comes to Atomic and Salomon with over 15 years of experience in the ski industry, including the past nine years working for Group Rossignol. Most recently, Castagnoli served as Communications and Public Relations Manager for the Group Rossignol portfolio, including: Rossignol, Dynastar, Lange, Look, and Kerma brands, where he was responsible for the production and delivery of all outward facing brand, category, product, and partnership communications.
As the marketing manager Castagnoli will manage all marketing initiatives from print, digital, retail, go to market and sports marketing to brand and category activation and consumer engagement.
“Atomic and Salomon each boast an incredible history of innovation within winter sports and I couldn’t be more excited to contribute to the growth of these iconic heritage brands,” says Castagnoli. “I’m looking forward to integrating amongst the strong marketing and commercial teams we have in place here, diving into the product lines, and helping shape the strategies that will enhance the sell-through efforts of our sales force and dealers.”
Born and raised in Fort Dodge, Iowa, Castagnoli attended the University of Colorado in Boulder where he majored in English and has spent the past two decades living and playing in the Rocky Mountains. He is now based in Ogden, Utah, home to Atomic and Salomon North America, and enjoys mountain biking, trail running, skiing, and renovating his new house with his wife Venessa.
Founded in 1955, Atomic manufactures products tailored for ski racers, freeskiers, backcountry skiers, cross-country skiers, beginners and World Champions alike. Every Atomic product is more than the sum of its parts, not only incorporating the know-how of creative experts, but also embodying the passion for skiing of every Atomic employee. www.atomic.com
Salomon, the mountain sports company. Salomon was founded in 1947 in the heart of the French Alps. Since then, we’ve been creating innovative products to enhance the performance of athletes. Performance led design is our past. Performance led design is our future. www.salomon.com