Industry Press Release

Atomic Appoints Denny, ink. as Public Relations Agency of Record


Ogden, UT (March 23, 2016) — Atomic, the world’s number one ski brand, is pleased to announce it has retained Jackson Hole-based public relations agency, Denny, ink., as its agency of record – effectively immediately.

With a long history in the ski industry and also having worked with Atomic from 1998-2006, Chris Denny of Denny, ink. returns a decade later to manage the company’s public relations efforts in North America. Working alongside Jake Strassburger, Atomic’s Alpine Commercial Manager and newly appointed Brand Manager, Sean Kennedy, the reunited team is excited about the momentum and future marketing potential for the company.

“We are honored to add Atomic to our roster of premium snowsports brands,” said Chris Denny of Denny, ink. “Skiing is at the heart of our DNA. We live at the forefront of the sport and we’ve got a great history working with Atomic. We’re excited to utilize our connection to the sport in order to get more people out skiing…and skiing on Atomic.”

“One of the keys to our company’s continuing success lies in communicating an authentic message to the core audience,” said Strassburger. “The crew at Denny, ink is fueled with the same passion that we are at Atomic. We are skiing. It’s why Atomic products continue to stand out in the market place. And for those same reasons, it’s why Denny, ink. stands out in the industry.”

Denny, ink. also represents equipment and apparel manufacturer Arc’teryx, another Amer Sports brand.

“Were proud to grow our Amer Sports portfolio and to represent some of the best brands in the industry. We’re looking forward to leveraging our experience on the hill, and around the conference table, to create and communicate an entirely new level of brand messaging,” added Denny.

About Atomic

Atomic manufactures products which are perfectly tailored for ski racers and freeskiers, crosscountry skiers and backcountry skiers, beginners and World Champions alike. Every Atomic product is much more than the sum of its component parts, not only incorporating the know-how of creative experts, but also embodying the passion for skiing of each and every Atomic employee. Atomic is based in Altenmarkt, Austria, in the heart of the Alps, where snow is always nearby and where each new idea can be tested right there and then, 365 days a year. Thanks to a combination of experience, innovation and passion, Atomic has been synonymous with winter and skiing since the company was founded in 1955.

About Denny, ink.

Based in Jackson Hole, Wyoming, Denny, ink. is a full-service public relations agency that specializes in developing integrated brand communication and new media programs for companies in the outdoor, snowsports and action sports industries. Founded in 2006, Denny, ink. has established itself as a respected resource – providing on-target communications with front-end experience, creative concepts and enthusiastic industry representation.