Industry Press Release

Atomic sales representative earns SIA 2014 Regional Rep of the Year Award


Bruce McDonald earns recognition from his peers at the Denver trade show

AtomicOgden, UT (March 10, 2015) — Atomic is pleased to announce that SnowSports Industries of America (SIA) has recognized Bruce McDonald as a 2014 Regional Rep of the Year.

Each year, this award is given to regional sales representatives who excel at various criteria including responsiveness to dealers, connection with sales staff and quality training. All snow sports reps are eligible for this award. Dealers from each region vote for the rep they believe best fits these criteria.

Atomic’s Bruce McDonald earned the high recognition for his exemplary work in New England. McDonald started his ski industry career in 1983 as a sales coordinator for Gerry Skiwear. Just over a year later, he landed a job as an Atomic hardgoods sales rep in the New England, territory where he has held down the fort for three decades.

McDonald says, “I love selling products in my favorite sport. It’s great being part of the best industry possible. And being partners with my dealers and having lifelong friendships with them is the best part.” He says the secret to his success is the little things. “You have to be fast, responsive and reliable for your dealers, and the rest falls into place. You have to earn their trust and respect, never lose your own passion and keep skiing until the last day every season.”

Amer Sports Winter Sports Equipment VP and Commercial Director, Mike Adams says, “Bruce is always available, and treats all his dealers equally, no matter the size of their order. He does a great job training the shop staff and everyone looks forward to seeing him.”

McDonald was recognized at a ceremony at the recent 2015 SIA Snow Show in Denver, Colorado.

Atomic, founded in 1955, manufactures products tailored for ski racers, freeskiers, backcountry skiers, cross-country skiers, beginners and World Champions alike. Every Atomic product is more than the sum of its parts, not only incorporating the know-how of creative experts, but also embodying the passion for skiing of every Atomic employee.