Industry Press Release

ATOMIC USA Names Alpine & Nordic Sales Rep for CA/NV


Ogden, UT (June 18, 2012) — ATOMIC USA is excited to announce the hiring of DANA GREENWOOD to the position of ALPINE & NORDIC SALES REP FOR CA/NV based in Reno, NV.

Dana Greenwood has been hired to represent ATOMIC USA as the sales rep for CA/NV, effective June 15, 2012.  Dana will be representing both the Alpine and Nordic categories for Atomic.  Having previously served in several roles within the winter sports industry including most recently Sales Rep for Blizzard/Tecnica, Dana is fully qualified to tackle this new role head on.

“Dana comes to Atomic with a well defined skill set and a unique understanding of the winter sports industry,” Stated Ryan Hardy, Western Sales Manager for Atomic USA. “He brings with him experience that includes working with the US Ski Team as well as the day to day knowledge of what it takes to drive the success of a brand like Atomic within CA/NV.”

“The product and people are extremely strong with Atomic and I’m extremely grateful for this opportunity.” added Dana. “My passion for skiing is shared with Atomic and it’s a perfect fit at the right time.”

Dana can be reached at

ATOMIC: Passion, Innovation and Performance since 1955

ATOMIC manufactures products that are perfectly tailored for ski racers and freeskiers, cross country skiers and backcountry skiers, beginners and World Champions alike. Every ATOMIC product is much more than the sum of its component parts, not only incorporating the know-how of creative experts, but also embodying the passion for skiing of each and every ATOMIC employee. ATOMIC is part of the Amer Sports Group.