Industry Press Release

Battle of the Brands to Highlight Nature Valley Big Air Challenge Jan. 25


Worldwide recognizable brands enter teams for ski competition

Denver, CO (January 12, 2011) Some of the top brands in freeskiing will battle head-to-head in the Nature Valley Big Air Challenge on Tuesday, Jan. 25, part of the Denver Big Air presented by Sprint. The Denver Sports Commission and the U.S. Ski and Snowboard Association (USSA) announced the lineup for the “Battle of the Brands,” featuring teams of three riders that will represent some of the most recognizable brands in the ski industry.

The athletes representing the teams will put on an incredible duel, executing amazing aerial tricks that hold the highest levels of difficulty off the 102-foot high ramp that will be in Denver’s Civic Center Park. Entering the fray are the following teams:

4FRNT Skis


Marker – Volkl



Moment Skis

Colorado All-Stars



Full Tilt Boots

Line Skis

Technica Blizzard



USSA Revolution Tour

The Nature Valley Big Air Challenge’s “Battle of the Brands” format will consist of five rounds of head-to-head competition to crown the champions. A seeding and elimination round will set the stage for the evening event with quarterfinals, semifinals and finals. In addition, judges will award a “Best Trick” prize. Each team will have three riders competing for a total of 39 competitors. Fans will be able to take it all in starting with practice at 5:00 PM on Jan. 25. National recording artists and Grammy nominated band Switchfoot will also play a set before the Nature Valley Big Air Challenge’s finals on the Bud Light mobile stage at the foot of the ramp.

“The freeskiing industry is really energized about this opportunity to showcase its leading brands at one of the most spectacular events in our sport,” said USSA Chief Revenue and Marketing Officer Andrew Judelson. “The Nature Valley Big Air Challenge Battle of the Brands will showcase these companies and their athletes in front of thousands of spectators on an amazing, massive aerial jump in downtown Denver.”

The impetus for the unique head-to-head battle between the sport’s leading brands came from SnowSports Industries America, which opens its annual Snow Show in the Denver Convention Center that same week. “The ability for key SIA members to show off their brands on this national stage is a great way to kickoff our SIA Snow Show in Denver,” said SIA