Industry Press Release

Bergans USA Adds Shopatron Functionality to its Website

05/02/2014

Shopatron partnership gives Bergans retailers opportunities to fill orders and increase sales 

Longmont, CO (April 29, 2014)To expand its online presence with consumers and to allow specialty retailers to connect with and directly fulfill consumer orders, Bergans USA today announced it has added Shopatron functionality to its website. The Bergans online store officially launched April 18, 2014.

The Shopatron e-commerce concept is unique in that existing dealers fulfill orders placed through the Bergans USA Website. This process helps supports regional retail and provides consumers access to products not readily available in their area.

“Our primary reason for choosing to partner with Shopatron was to give our customers greater access to our product catalog and to continue to grow brand awareness among active outdoor sports participants,” explains Keith Patterson, Bergans USA’s vice-president of sales and marketing. “Shopatron also allows us to not only support our retailers by not competing directly with them, but also gives them an additional tool to sell Bergans products.”

The Scandinavian brand was established in 1908 by Ole F. Bergan after he invented the anatomical frame pack. During a hunting trip, he cut and shaped a juniper branch to match the curve of his back and attached it to his heavy, loose-fitting rucksack, a design now mirrored in every anatomical backpack produced today, including Bergans award winning Glittertind.

Bergans and its products have a longstanding reputation with history-making expeditions. Adventurers include first conqueror of the South Pole, Roald Amundsen who travelled with Bergans equipment; Mount Everest pioneer Sir Edmund Hillary who used the Bergans carrying frame for transporting oxygen bottles; and Cecilie Skog, a Bergans-sponsored athlete and the only person in the world to both successfully top the “The Seven Summits”, “The Three Poles”, and to cross Antarctica unassisted and unsupported, which she completed with explorer Ryan Waters.

Other modern day Bergans athletes include polar explorer John Huston, jibber and X Games freeride competitor Anders Backe, and 2013 Freeride World Qualifier Tour winner Lorraine Huber.

The company offers a broad range of backpacks, tents, foldable canoes, and technical and fashionably functional outdoor and ski clothing.

Retailers with questions about the about the new system can contact Keith Patterson at keith.patterson@bergans.com. To learn more about Bergans and its products, go to www.bergans.com.

About Bergans of Norway

Bergans was established in 1908, when Ole Ferdinand Bergan invented the first anatomical backpack. Today backpacks, functional outdoor clothing and tents are part of the portfolio of Bergans of Norway, as well as the ALLY brand of packable canoes. Adventurers such as South Pole conqueror Roald Amundsen, Mount Everest pioneer Sir Edmund Hillary, and heroes of our time such as Polar explorers Rune Gjeldnes or Cecilie Skog trust Bergans equipment on their expeditions.

The headquarter of Bergans Fritid AS is situated in Hokksund, Norway, 60 km southwest of Oslo, where 90-plus employees work in development, research, desig