Industry Press Release

Big Mountain Skiers Team up to Rock Steep Life during Annual Snow Show


Valdez, AK (January 11, 2012) — Big mountain skiers Dean Cummings and Matt Reardon are teaming up to shine a little Black Sunshine on “The Steep Life” during the Snowsports Industries America Snow Show trade show in Denver next month. 

Cummings and Reardon plan to to amp up the wattage for SIA trade show exhibitors and attendees with a special night of entertainment featuring the Denver premier of Cummings new film, “The Steep Life” with special guest Black Sunshine. A sponsored professional freeskier, Reardon is the lead singer, guitarist and songwriter for Black Sunshine who initially started his musical career writing soundtracks for ski films. The band provides tracks for “The Steep Life.” 

The duo pair up twice in one day, Jan. 26, to share The Steep Life with their peers in the snow sports industry as well as ski enthusiasts from around Denver. The first show will be held at 5 p.m. on Jan. 26 at the Backcountry Experience, a themed exhibit zone within the Snow Sports trade show. The public film and concert will be held later that night, beginning at 9 p.m., in the Strata Bar at the Hyatt Regency Denver. Located at 650 15th St., the Hyatt is just across the street from the Colorado Convention Center where the Snow Show, the ski industry’s largest annual gathering, takes place Jan. 26 29.  

“The Steep Life” chronicles the commitment to a lifestyle that leads to Cummings’ epic solo first descents this past spring of two of the most imposing routes ever skied. Reardon will perform Acoustically after the screening of the 35-minute film. 

Cummings’ company, H2o Outdoor Gear, is exhibiting at the Snow Show. H2o makes hybrid skis that carve thanks to Cummings’ proprietary Lay-Down Technology. The skis are handcrafted in the United States. Cummings will also be unveiling a new line of rugged packs and apparel. Cummings will show a teaser to the film and Reardon will perform an acoustic set at the trade show’s Backcountry Experience zone at 5 p.m.

View the 90-second film teaser on YouTube. 


New Mexico native Dean Cummings has been pushing the limits of big mountain skiing since 1991. Many of his most impressive ski achievements have been documented in nearly 50 films by such noted ski industry media as Warren Miller Entertainment, Teton Gravity Research and Matchstick Productions. In 1996, Dean founded H2o Guides and ever since, has been pioneering safety protocols and opening up uncharted terrain within the 2.6 million acres he has permitted within Alaska’s Chugach Range. In 2011, Dean founded H2o Outdoor Gear with a vision of bringing to the Lower 48, ski equipment developed in the demanding outdoor laboratory that is his backyard in Valdez, AK.


With15 seasons in the Chamonix Valley under his belt and current home base, the epicenter of the lower 48’s extreme ski scene, Squaw Valley USA’s Matt Reardon was the natural fit for the sound design of extreme skiing legend and pioneer Dean Cumming’s new film “STEEP LIFE” After a horrific accident, 11 leg operations and a complicated staph infection nearly derailed his career in extreme sports entirely, professional freeskier Matt Reardon decided to turn tragedy into triumph, left Chamonix, moved to Hollywood, signed a record deal in a nearly impossible music industry and came out on top. Black Sunshine’s debut single “Once in my life” featured in “Steep Life” went to #1 on music choice, #10 on Sirius XM radio and spent 22 weeks on the Billboard top