Industry Press Release

Bob Collins and Drew Gelinas to Rep Atomic Nordic in New England

08/30/2011

Ogden, UT, (August 30, 2011) — ATOMIC USA is thrilled to announce the appointment of BOB COLLINS and DREW GELINAS as its Nordic sales representatives for northern New England.  Bob and Drew will be responsible for Atomic’s Nordic line in Massachusetts, New Hampshire, Vermont, Maine and Rhode Island.

“Bob will make an excellent addition to our sales force.  He’s a highly respected veteran of the ski industry who will play an important role in our Nordic program as we establish ourselves as the industry’s technical leader,” claimed Rick Halling, Nordic Category Manager.  Bob is best known as the Swix rep in New England and he also carries Uvex, Dermatone and Swenor Rollerskis.  Assisting Bob will be Drew Gelinas, a former US Ski Team wax coach who will work with athletes and at key promotional events.  As a key member of the team he will be extremely active in the retail environment as well; servicing, supporting, and selling to the New England Nordic trade.

“Atomic is coming out with some amazing new technology for its Nordic line.  We need reps of Bob’s and Drew’s experience and caliber to properly sell and promote our newest gear,” states Jordan Judd, Sales Director for Atomic USA.  “Drew is not only one of the most respected technicians in America, our race department in Austria has worked with him on the Worldcup and his reputation is international.  This is a major coup to get both Bob and Drew on board!”

ATOMIC: Passion, Innovation and Performance since 1955

ATOMIC manufactures products that are perfectly tailored for ski racers and freeskiers, cross country skiers and backcountry skiers, beginners and World Champions alike. Every ATOMIC product is much more than the sum of its component parts, not only incorporating the know-how of creative experts, but also embodying the passion for skiing of each and every ATOMIC employee.

ATOMIC is part of the Amer Sports Group.

Website: www.atomicsnow.com