Industry Press Release

Bode Miller to Serve as Ambassador for Learn to Ski and Snowboard Month


SIA and Colorado Ski Country USA give Show attendees a chance to “Ski/Ride the Best of Colorado”

McLean, VA (November 17, 2010) — For the second year running, Snow Show attendees will have a terrific incentive for attending the 2011 Snow Show at Denver’s Colorado Convention Center (Jan 27-30). Colorado Ski Country USA (CSCUSA) is offering SIA Show attendees lift ticket coupons to use at participating CSCUSA resorts after the Snow Show.  Coupons will be valid for five days following the Snow Show from Jan 31st through Feb 4th at twenty-one CSCUSA member resorts.

“Right after the Snow Show is a fantastic time to ski and ride in Colorado,” commented Melanie Mills, president and CEO of Colorado Ski Country USA. “Show attendees will have 21 resorts to choose from, the slopes will be in prime condition, and snow will be plentiful.”

“This is a great opportunity for Show attendees to be able to get out on the snow and experience some of the amazing terrain that Colorado has to offer,” commented David Ingemie, SIA’s President.

Here’s how it works pre-register for the 2011 Snow Show and three lift ticket coupons will accompany your Show badge in the mail.  There are two special offers — Snow Show Buyers will receive three FREE lift ticket coupons and all Snow Show Attendees will receive three 2-FOR-1 coupons. 

Snow Show Lift Ticket Offers:
Snow Show Buyers: Three FREE lift ticket coupons
All snow Show Attendees: Three 2-FOR-1 lift ticket coupons
How to Redeem: Present coupons with 2011 Snow Show Badge at ticket office
Dates Valid: January 31 – February 4
Locations: Participating Colorado Ski Country USA resorts (see below)
Arapahoe Basin

Aspen Highlands

Aspen Mountain


Copper Mountain

Crested Butte

Echo Mountain




Monarch Mountain


Purgatory (Durango)

Ski Cooper


SolVista Basin




Winter Park

Wolf Creek Ski Area

From January 27-30, 2011, the snow sports industry will take over downtown Denver coming together for business, networking and social. The 2011 SIA Snow Show will once again celebrate the industry and present the l