West Lebanon, NY (April 7, 2010) — Willy Booker, previously General Manager of Nordica USA, has been named President of the organization, effective April 5, 2010.
In making this announcement, Peter Weaver, CEO of the Tecnica Group USA said, “I am very pleased that Willy has proven his ability to lead Nordica in a positive direction during the past year as General Manager. He has continued to espouse the Nordica tradition of product passion and focused his team with clear direction and enthusiasm for the brand. I expect Willy to continue to demonstrate leadership in his role as President, with full P&L responsibility for the brand in the U.S. marketplace.”
Booker commented, “I’m very pleased to accept this position and I’m eager to continue to build upon the great work that the Nordica team has established in the past year. I have exceptionally high expectations for the brand as I know our customers do, we’ll be working as hard as we can to meet them.”
Nordica USA has been the country’s premier winter sporting goods supplier for over 50 years. Founded 1938 in Italy, Nordica soon became the World’s leading ski boot producer. Nordica USA is currently a leading equipment supplier to the United States Ski Team as well as the Professional Ski Instructors of America. Nordica USA is a subsidiary of Nordica SpA and is located in West Lebanon, NH.