Briko USA names Mt. Hood Alpine Racing Center of Government Camp, OR as their exclusive summer race center.
Romentino, Italy (July1, 2009) — In an effort to gear-up for their official re-launch into the North American snow market this coming winter, Briko USA – a new wholly owned subsidiary of Briko s.r.l (Romentino, ITA) has named the Mt. Hood Alpine Racing Center as their exclusive summer home. Visitors and race ‘campers’ at Mt. Hood this summer will get a sneak-peak at some all new Briko products as yet unseen or sold in the USA.
The Mt. Hood Alpine Racing Center is owned and operated by Bob Olsen, a long time ski industry veteran and expert boot fitter. Like HEAD and other brands represented in the summer through Olsen and his crew, BRIKO has chosen to merchandise their technical racing products through those who who can service race consumers best specialty race dealers like Bob. Says Kirsten Andreae, general manager of Briko USA: “We are thrilled to be working with Bob and even more excited to be back in Government Camp! We can’t wait to get American ski racers back in the game with Briko. It has been a long time since athletes here have been able to ski with Briko, and I think they are going to be blown away with what we have to offer.”
BRIKO has been largely absent from the North American market for the past five years, but the company known equally well for technical innovations and safely protecting the heads of guys like Bode Miller and Benni Raich is preparing to make a big comeback. Though not officially’ launching until the SIA show in January, 2009-10 Briko racing products will be available in the Fall through specialty race retailers nationwide. BRIKO manufactures and markets bike and snow helmets, goggles, sport eye wear, and apparel.
For more information about Briko, visit www.briko.com
Briko’s history dates back to 1985, when the company began producing ski wax for the Italian ski team. In the wake of its athletes’ success, Briko soon decided to extend its product range to include sunglasses, helmets, and technical wear. All were designed in cooperation with its sports celebrity endorsers, who were always directly involved in the research and development phase of products. During this evolutionary process, Briko developed numerous technical innovations. One example was the hugely successful line of Thrama» lenses introduced in 1989 which featured an innovative and wide range of filters. In 1992, the Kasko helmet was launched in the cycling market, followed in 2000 by the Forerunner – designed to meet the requirements of freeride skiers. However, it was clothing that radically changed Briko’s position in the market with the creation of the Katana collection in 2000, a line of technical wear for both road cycling and mountain biking lovers, followed in 2003 by the launch of the Beitostolen Nordic skiing range. Briko’s team of sports celebrity endorsers comprises some of the most prestigious athletes on the international sports scene including Bode Miller, Benjamin Raich, Peter Fill, Jamaican Errol Kerr and Swiss Dominique Gisin for alpine skiing, Pietro Piller Cottrer for cross-country skiing and Norwegian Emil Hegle Svendsen for biathlon. In 2009 Olympic cycling champion Paolo Bettini joined the team, not only as an endorser of Briko’s products, but also as a technical wear designer, playing a key development role in the creation of the “Paolo Bettini Collection”. Today, Briko’s products are distributed in over 60 countries worldwide. Technically advanced and dynamic ideas are born daily in Briko’s R&D centre for product innovation: the “BrikoLab”, established in 200