Industry Press Release

BRIKO SKI GOGGLES: CREATIVITY, STYLE AND QUALITY

11/20/2009

With its AW0910 collection, Briko presents a wide range of goggles that will appeal to all snow lovers.

Romentino, ITALY (November 20, 2009) — All skiers have their own style and Briko wants to give each of them the ability to express their imagination and creativity through their accessories, without neglecting quality and performance.

So, here comes the new goggle collection, presenting a restyling of the existing models (such as the Super Race and S3 racing goggles and the Argo goggles), plus a wide range of new versions. Particularly striking are the graphic designs available for the new Advance and Gunner goggles.

And for those who wish to be impeccably styled on the ski slopes, many of these versions have been designed to coordinate with Briko’s helmets.

But this collection is not only about style. Indeed, each detail has been carefully developed to ensure maximum comfort, from the frame to the Thrama lenses, which employ a selective light filtering system to reduce visual noise’ and optimise visual information.

Highlights BRIKO Googles Collection AW0910

BRIKO Advance goggles (015648)

Available in six graphic designs, the Advance goggles will appeal to many for their ability to adapt to various styles and for the maximum reliability they can offer to all powder skiing lovers. The same model is also available with dual ventilated Thrama spherical lenses (Thrama is a Briko patent based on the notion of transmittance, whereby a selective light filtering system allows to reduce visual noise’ and optimise visual information).

  • Colours: Red Japan, Gold Vinci, Shiny white, Black, Crack and Matt Black.
  • Available lenses: Thrama Brown Metal Silver V DL or Thrama Red Matic V DL. The Crack and Matt Black models are also available with Thrama Brown Metal Blue V DL or Thrama Red Matic V DL lenses.
  • Lens treatment: antifog (to prevent steaming up during exertion).
  • Compliant to: EU CE standards
  • Comfort: three-level density sponge (improved face fit)
  • Recommended retail price: from $100.00

BRIKO Gunner Plus goggles (015649)

For those who like to wear colourful, striking goggles, Briko’s AW0910 collection presents Gunner Plus.

All three graphic designs available (Spice, Black Attack, Metal Red) are fitted with dual spherical Thrama Brown Metal Silver lenses (Thrama is a Briko patent based on the notion of transmittance, whereby a selective light filtering system allows to reduce visual noise’ and optimise visual information).

  • Colours: Spice, Black Attack, Metal Red
  • Available lenses: Thrama Brown Metal Silver DL with antifog treatment (to prevent steaming up during exertion).
  • Compliant to: EU CE Standards
  • Comfort: three-level density sponge (improved face fit)
  • Recommended retail price: $55.00

BRIKO Benni’s Super Race goggles (015647 G4)

Created by Briko for Benni Raich fans, these goggles faithfully reproduce the style and graphics especially designed for the champion, while offering maximum quality and technology. Indeed, the goggles’ lenses have undergone both “mirroring” treatment (the surface of the lenses has been coated with metal particles to reduce excess brightness) and “antifog” treatment (the surface of the lenses has been specially treated to prevent steaming up). In addition, the sponge features three different density levels to ensure perfect face fit and the goggles come with three lenses to guarantee maximum visibility at all times. Finally, a dual-adjustment silicon-coated elastic band ensures maximums comfort and helmet ad