Industry Press Release

BULA DONATES 1,000 PIECES OF BULA PRODUCT VALUED AT $25,000 TO BRECKENRIDGE OUTDOOR EDUCATION CENTER

04/24/2009

Montreal, QC, Canada (October 13, 2008) — Bula, North America’s Largest Provider of Winter Accessories today donated more than 1,000 hats and accessories valued at approximately $25,000 USD to Colorado-based non-profit Breckenridge Outdoor Education Center (BOEC).

The BOEC was established in Breckenridge, Colorado, in 1976 as a non-profit tax-exempt educational organization to provide outdoor experiences for people with disabilities and to train the instructors who work with special populations. Ultimately, the BOEC strives to integrate disability with ability, providing outdoor experiences to all. The BOEC welcomes people of all abilities from around the world to spectacular natural classrooms in the Rocky Mountains and beyond.

“We greatly admire the wonderful work the BOEC does in fostering the potential of people with disabilities and special needs through meaningful, educational, and inspiring outdoor experiences,” said Bula Brand Manager Juliet Korver. “Donating a portion of product is just one way we show our thanks and gratitude to organizations in mountain communities making a difference.”

Bula’s partnership with the BOEC further extends its philanthropic ties to mountain communities. Two percent of Bula’s GREEN product line sales go to the National Ski Areas Association’s “Keep Winter Cool,” campaign, a sustainability grant program that provides seed money to innovative resort initiatives on global warming.

“We are extremely grateful to Bula for their support of the BOEC for their donation of winter accessories. At the BOEC we utilize over 250 dedicated volunteers, 24 unpaid interns annually, and have a highly skilled team of employees. Bula’s donation allows the BOEC to recognize our volunteers, staff and interns with an appreciation gift without tapping into our general operating funds. In-kind contributions are extremely important to the BOEC and we thank Bula for appreciating the great work we do in the community opening the outdoors to all”. said BOEC Development Director Marci Sloan.

About the BOEC:

For over thirty years, the Breckenridge Outdoor Education Center (BOEC) has opened the outdoors to adults and youth with disabilities, serious illnesses and special needs with its adaptive sport and outdoor experiential education programs. The BOEC is a 501(c)(3) non-profit organization and operates out of Breckenridge and Keystone, Colorado. To learn more about the BOEC and view our calendar of events, please visit www.boec.org.

About Bula Snow Accessories:

Bula’, a Fijian expression meaning “hello, peace and cheers’, is also the brand name for the Montreal-based premier snow sports accessory brand and manufacturer of winter headwear, socks, and base layers. Bula’s motto, “To live the good life” permeates all that we do, and is reflected in a product line that offers a wide variety of styles stressing high quality at a great price. Bula’s design team comes from a storied background within the industry with strong roots to snowboard, ski and beach culture. To learn more visit: www.bulabula.com.