Industry Press Release

Buy On-Line with Confidence – Apex Offers Perfect Fit Guarantee


Boulder, CO (August 22, 2012) With record heat temperatures being recorded this summer, you may be wishing you were back on snow. Skiers can get one step closer to the hill by pre-ordering their new Apex Ski Boot System at

Apex launched its new website today, providing customers the option to make an advance purchase of their boots and get a jump on the winter season. Featuring three men’s models and one’s women’s specific boot, you can reserve your gear and receive free shipping on your order. Payment will not be collected until the product is delivered in early fall.

The new website features a step-by-step guide, known as the Fit Room, to determine your Apex size. Unlike traditional boots, the Apex System offers a vastly simplified fitting process for comfort, warmth and performance virtually straight out of the box. Apex offers a perfect fit guarantee, providing a full refund for any reason prior to skiing in the boots, including exchanging sizing at no cost to the consumer.

With four new models launching this season, the new Open Chassis design, Walkable Support Boot with custom fit liner, and Boa Closure System fits a wide range of foot shapes without individual customization. The instep height is infinitely adjustable (unique to Apex boots) and takes advantage of your natural foot shape and position for the warmest, most comfortable boots on the market.

About Apex Sports Group

Based in Boulder, Colorado, Apex Sports Group was established in 2006 by ski industry veteran, Denny Hanson, the co-founder of the Hanson rear-entry ski boot. His lifelong passion for skiing and experience with technical footwear led Hanson to develop Apex Ski Boot System, blending the comfort, fit and warmth of a snowboard boot into a revolutionary new open chassis design that are unlike anything on the market. The independently owned company is dedicated to providing premium quality and innovative products to the sports industry, both domestically and internationally. For more information and to view the current collection, please visit You can also follow and interact with Apex on Facebook ( and Twitter (@apexskiboots).