Darn Tough looks to carry momentum from record-setting year into 2013
Northfield, VT (January 21, 2013) – Darn Tough Vermont, American manufacturer of the only premium, performance socks with an unconditional lifetime guarantee, reports that 2012 sales and profitability were the best ever in its, and parent company Cabot Hosiery’s, 34-year history. Darn Tough Vermont’s topline was up 54% against 2011, a highly successful year that itself saw record revenues for the company.
“These results justify the focused approach and success of our strategy, as we reinvested heavily in our company in 2011 and 2012. Our message and product continues to resonate with our customers, and demand continues to grow,” said President and CEO Ric Cabot, founder of Darn Tough Vermont. “We exceeded sales expectations in all domestic and international territories, and increased our number of distributors. The highly skilled sock-makers in our Northfield, Vermont mill have been critical to Darn Tough’s success, and they will continue to produce all our socks as the company grows.”
A number of new socks over the last year have contributed to the company’s growth and have been enthusiastically received by the market. An ever-expanding women’s lifestyle line as well as new ski/ride socks have helped open new accounts and grow others, while the addition of True-Seamless» technology to all Ultra Light and the new Light Cushion socks have secured the brand’s position as the leader in performance socks. New packaging has helped the product stand out on the shelf as well.
The company that aims to bring the “Sock Capital of the World” title to Northfield, Vermont says the relentless pursuit of three sock qualities comfort, fit and durability are the key pillars of its success. “The number of stores that we opened up in for 2012 was more than we had planned and it was twice as many as we did in 2011,” added Cabot. “In a crowded market we are proud to have a product that stands out in a class of its own and we expect to continue exceeding our sales and revenue targets in 2013 as we grow and expand our market share.”
For more information about Darn Tough Vermont socks, please visit http://www.darntough.com.
About Darn Tough Vermont
Darn Tough Vermont is an American manufacturer of premium, all-weather outdoor socks with headquarters in Northfield, Vermont, offering both Specialty and Tactical product lines. Darn Tough Vermont’s Specialty line offers footwear in six active wear categories: ski/ride, hike/trek, run/bike, lifestyle, hunt and kid’s styles all of which carry the industry’s only unconditional lifetime guarantee. Darn Tough’s product is distinguished from industry competitors by 100 percent USA manufacturing; small-needle knitting which results in more stitches per inch and exceptional durability and cushioning; True-Seamless» technology; and an exclusive blend of either Coolmax or ultra-fine merino wool for comfort, fit, durability and moisture management. The company was founded by Ric Cabot in 2004, a third-generation sock maker, and operates out of Cabot Hosiery Mills. For more information, visit: www.darntough.com.