Industry Press Release

CALLING ALL COMPETITORS FOR THE SMITH OPTICS FERNIE FREESKI COMPETITION

02/12/2010

Fernie, BC (February 11, 2010) — Fernie Alpine Resort is getting ready to host the Smith Optics Fernie Freeski Competition presented by Fresh Sports, taking place from Wednesday February 17 – Sunday February 21. Athletes will be challenged by Fernie Alpine Resort’s terrain and legendary powder in this 7th annual competition. This is a popular event for both competitors and spectators each season at Fernie Alpine Resort and draws out some serious ski talent. The FIVE alpine bowls and 2800ft of vertical are what make Fernie Alpine Resort an ideal location for Freeski competition.

The competition is open to skiers, ages 19 and older and online registration for the event is now open. Interested competitors can go to: www.skircr.com/compete for more details and registration. Judging categories include: Control, Technique, Fluidity, Aggressiveness and Line of Choice. The event begins with registration and venue inspection on Wednesday (venues will be confirmed at competitor registration), Qualifying Rounds on Thursday, Semi-Final Round on Friday, and Final Round & Awards Ceremony on Saturday. The Sunday will be held as a weather day.

Athletes are competing for their share of a cash purse and product from our sponsors. Spectators are welcome to come out and watch the competition each day. Access for spectators will be designated closer to the competition. Spectators are required to have a valid lift ticket or 2009-10 season pass.

The Fernie Stanford Resort is the official lodging partner for the event competitors. Please email events@skifernie.com for more information on the competitors lodging deal. General lodging requests for that weekend can be directed to our Vacation Specialists at 1-800-258-SNOW (7669). A big thank you goes out to our sponsors, Smith Optics and Fresh Sports, for their generous support of the event. Be sure to check out all the new goggles, helmets and sunglasses from Smith Optics. When in Calgary,be sure to stop by Calgary’s premier Freeski shop, Fresh Sports.

About Fernie Alpine Resort

Fernie Alpine Resort is regularly named one of the Top Ski Resorts in North America, and is home to over 29 feet of legendary powder each winter, the “Griz” and more. Fernie Alpine Resort is part of the Resorts of the Canadian Rockies (RCR) Family. RCR www.skircr.com is one of the largest ski resort owners/operators in North America, owning five ski resorts across Canada, including Fernie Alpine Resort and Kimberley Alpine Resort in British Columbia, Nakiska Ski Resort in Alberta; and Mont-Sainte-Anne and Stoneham in Qu_bec. RCR aims to provide our guests with the best vacation and recreational experience possible.