Industry Press Release



New “Design a Tee” Project Gives Customers a Chance to Create Their Own B4BC Designs

Los Angeles, CA (July 15, 2008) — Boarding for Breast Cancer (B4BC) is pleased to announce the return of the popular CCS Girls t-shirt promotion for the third year running. In honor of National Breast Cancer Awareness Month in October, limited edition co-branded B4BC t-shirts will be available for purchase exclusively at, with 100 percent of the proceeds benefiting B4BC’s efforts.

Throughout the month, CCS Girls Online will offer an exclusive, limited-edition collection of B4BC co-branded products from all the best action sports brands including: Billabong, Burton, CCS, Circa, DVS, Element, Enjoi, Etnies, Hurley, Paul Frank, Volcom, Von Zipper and Zoo York. New to the promotion this year, CCS Girls is launching the Design a B4BC Tee Contest giving aspiring designers (or anyone with a creative concept), the chance to participate. The winning design will be sold on the CCS website alongside the rest of the B4BC tees. For more information, visit

“CCS is proud to join with our brands in supporting B4BC through the sale and 100 percent donation of the skate/surf/snow B4BC t-shirts,” said Susan Van Arsdale, general merchandise manager, CCS. “This is our third year of partnering with B4BC because the cause is so important to us and our customers. We’re also excited this year to include a customer-designed B4BC t-shirt to be sold on the website starting in October, along with the many exclusive branded B4BC t-shirts. Through our efforts, we hope to support and further B4BC’s educational outreach.”

Beginning October 1, the limited edition product will be available at

About CCS

CCS markets and sells apparel, footwear, skateboard and snowboard products, primarily targeting teenage guys and girls who either actively skate and board or aspire to the skate and snowboarder lifestyle via catalogs and the internet. CCS offers a wide selection of well-known board sport-inspired name brands such as Element, DC Shoes, Vans, Fallen, Emerica, Volcom and Nike SB, as well as its own CCS brand.

About Boarding for Breast Cancer (B4BC)

Boarding for Breast Cancer (B4BC) is a nonprofit, youth-focused education, awareness and fundraising foundation designed to increase awareness about breast cancer, the importance of early detection and the value of an active lifestyle. Boarding for Breast Cancer was inspired by Monica Steward, who started her battle with breast cancer at the age of 26.