Industry Press Release

Celerant Technology Launches M-Commerce Application for Mobile Environments

11/01/2010

M-Commerce Technology Added to Existing Multi-Channel Retail Software Product

Staten Island, NY (October 26, 2010) Celerant Technology, a leader in the retail software industry, recently launched its M-Commerce offering, providing all Celerant E-Commerce sites with the option to be reformatted for smaller screens, further extending the reach of their web presence and increasing customer satisfaction.  Celerant M-Commerce was developed as a way to create a mobile version of a website, allowing it to be more easily viewed and accessed on a mobile device.

“Celerant M-Commerce is an expansion of our multichannel offering, demonstrating our drive to stay ahead of retail technology trends,” stated Ian Goldman, Celerant Technology President and CEO.  “Although most new phones can display full-size websites, our M-Commerce offering reformats our clients’ E-Commerce sites to fit in a display area that conforms to a smaller screen size.  With this technology, the overall consumer experience is improved; enabling users to more easily view product information and make purchases directly from their mobile devices.”

Celerant Technology, www.celerant.com, provides a complete multichannel solution for retail organizations; from point of sale, inventory management, warehousing, E-Commerce, mail order and more.  Celerant’s M-Commerce improves the viewing experience of a site, as overall site navigation will be updated and certain functionality that is deemed unnecessary in a mobile environment will be removed.  Future versions of Celerant will also be optimized, making it possible to perform back office functions directly from a mobile device to run advanced reports and analyze store data from the palm of their hand.

“After the successful implementation of our Celerant POS and the launch of our integrated E-Commerce site, we wanted a way to further extend our store’s presence and cater to the needs of busy parents and parents to be” stated Art Howard, Owner of Destination Baby.  “The development of our M-Commerce site was a great way for us to provide our shoppers with the ability to make purchases, check their accounts, and organize their gift registries from the convenience of their mobile phones and other devices.”

Destination Baby is based in Woodbridge, NJ and offers a wide selection of baby and maternity products that range from clothing, to furniture, to baby essentials, accessories and safety items.  The Destination Baby E-Commerce site offers a full product line, along with an integrated gift registry, all of which can be accessed in a mobile environment.  For more information, please visit www.destination-baby.com.

About Celerant Technology

Celerant’s Command Retail is an advanced real-time retail management system, which manages all areas of retail including POS, Inventory Management, Warehouse, Distribution Center, Allocatio