Industry Press Release

Chaos Announces Headwear Fundraiser to Benefit SOS


Day Two of the SIA SnowShow’s discounted Chaos hats revenue will benefit SOS

Denver, Colorado SIA SnowShow, January 31st February 3rd , 2013

SIA Booth #2423

Steamboat Springs, CO (December 20, 2012) — To celebrate Chaos Hats‘ select sponsor programs, Chaos will sell discounted hip, cool beanies at the SIA booth #2423, January 27, the second day of the show. Proceeds of the day’s collections will be donated to Colorado-based SOS Outreach.

Visit the Chaos Headwear Booth #2423 at the Denver, Colorado SIA SnowShow,  January 31st February 3rd , 2013, to purchase hats where it makes a difference.

As a long-time supporter of SOS programs, Chaos hopes to add more exposure and a few extra dollars to the organization’s extensive goals. SOS Outreach is a national youth development non-profit which utilizes adventure sports to engage at-risk students in long-term mentorship relationships. This year marks the 19th season with the largest amount of students to date! Over 5,200 youth will be served in this mentor program with five offices and programs at 35 ski resorts in the United States.

The SOS curriculum encourages responsibility, self-confidence, service, and leadership skills by instilling five core values:  courage, discipline, integrity, wisdom, and compassion, all while learning to ride! Participants come from a variety of backgrounds, including failing grades, low-income households, single-parent families or English as a second language. SOS mentors provide positive role models and encouragement these kids might not get anywhere else. SOS has a life long impact on the mentors and the students. One SOS student exclaimed “I now have a concrete idea of my short and long-term goals and how I can achieve them. SOS has given me a family outside of my home and valuable support group that I can rely on. I’ve also learned to push myself to limits I never dared approach before. This perseverance is evident not only in my snowboarding but in my academics and personal life as well. SOS has inspired me to be a great leader in my community to seek leadership opportunities and to take ownership of my actions.”

All of this positive change is made possible through the support of community members who step up to be mentors and through the generosity of mountain partnerships. Program Director Mikayla Curtis explains that “without the support we receive from corporations throughout the industry, including Chaos Hats, and the community, this level of impact wouldn’t happen.” Every winter it is incredible to watch the community come together as kids meet their volunteer instructors and mentors on the slopes with passes donated by Vail Resorts and other mountains nationally and wearing gear sent in by corporations, such as Chaos hats, all over the country.

Come and support this amazing non profit buy coming to the Chaos Booth #2423 at the SIA SnowShow January 31st-Feburary 3rd, 2013. Let’s continue to make a difference for kids by teaching important morals and helping them fall in love with the great outdoors.

About Chaos Headwear

Based in Steamboat Springs, Colo., Chaos Headwear offers a broad range of knitted hats and accessories for a multitude of outdoor activities such as skiing, riding, climbing, mountaineering, training and just looking good. Owned by Do-Gree fashions, a Canadian-owned and operated mill with three generations of experience, Chaos designs vary from winter to four-season, urban to alpine, casual to high fashion for men, women and kids, and feature merino wool, mohair, acrylic blends, cottons, angora, and fleece. Chaos also offers a line of technical extreme weather condition headwear and accessories called