Industry Press Release



Steamboat Springs, CO (January 28, 2009) — Chaos designs warm and meaningful headwear for the Grand Targhee inaugural Mary’s Nipple Challenge “The Summit to Save Second Base,” a Breast Cancer Fundraiser to Support Oncology Fund at St. John’s Hospital.

Capitalizing on some aptly named terrain, Grand Targhee Resort is thrilled to announce the Mary’s Nipple Challenge, a new breast cancer fundraiser on Saturday January 31, 2009. Chaos and Grand Targhee resort have created a collectors pink hat for retail at the event to further act as a fundraising avenue.

“We are honored to be thought of for this up beat event to raise awareness and much needed funding to St. John’s Hospital. There is no one I know who has not been personally touched by the challenges of breast cancer,” explains Beth Cochran, Marketing Manager at Chaos Headwear.

The centerpiece event of the fundraiser is a timed lap challenge on Mary’s Nipple, an out-of-bounds peak with advanced intermediate terrain just outside the boundary of Grand Targhee Resort. Skiers and snowboarders will hike a boot pack up to the peak of Mary’s Nipple, and ski or ride back down to the start of the hike to complete a lap. Participants will begin at noon on Saturday, January 31 and the last valid lap must be started by 3 pm at the beginning of the boot pack. The goal is to complete as many laps as possible in the three-hour time frame.

Those interested in participating on less challenging terrain are invited to accumulate laps on our 15 kilometer Nordic Trail System on cross country or skate skis, or less rigorous snowshoe laps.

Participants will have had to first gather sponsors, who will commit to either a flat sum or a “per vertical foot” donation. Sponsor forms are available at under EVENTS, on the Mary’s Nipple Challenge page.

An awards ceremony will take place in the main plaza at 4:30 pm, featuring special guests Annie Fenn MD and Maura Lofaro MD, who will discuss the importance of early detection of breast cancer. The ceremony will also feature local breast cancer survivors sharing their inspiring stories.

Pink CHAOS hats and Mary’s Nipple Challenge t-shirts will commemorate the event and be sold throughout the resort, with all proceeds going to the St. John’s Oncology Fund.

She Rips Weekend, a series of ladies-only alpine, snowboard, telemark and Nordic clinics will coincide with the Mary’s Nipple Fundraiser, offering the support and fun of an all-female learning environment on both Saturday and Sunday. The clinics offer discounted instruction, as well as deals on meals, drinks and spa treatments. For more information contact Ski and Snowboard School at 307-353-2300 x1352.