Steamboat Springs, CO (January 15, 2009) — Chaos Thermal Regulation- CTR, the technical work horse in cold weather headwear, adds Dri-release wool fabric to their best technical skus. Chaos’ 40 percent growth in 2008 can be partially attributed to its diverse CTR collection. The 2009 CTR series has a new merchandising program, new product updates and a new fabric – Dri-release wool.
Adding the Dri-release fabric to Chaos Thermal Regulation – CTR will make the program even smarter. The new fabric is integrated strategically into each category, including an all-new, adrenaline’-style, Base-layer-design made entirely with Dri-release wool. The fabric addition offers complete four-way stretch on base layer products. These products offer better wicking of sweat from the body and faster than other fabrics.
Dri-release is a unique fabric that feels like cotton and keeps wearers comfortable, dry and odor-free. Made from a patented yarn with a mix of natural fibers, Dri-release combines the best qualities of wicking and softness. A Freshguard treatment embedded in the yarn virtually eliminates odor.
Unlike other topically finished performance polyesters that lose their ability to wick away moisture with each washing, Dri-release’s comfort qualities are permanent. They’re built right into the yarn itself so clothing made with Dri-release always feels soft, always stays dry.
In other changes to its product line, Chaos has improved its already top-selling face mask, the multi-tasker pro’, with a warmer wind barrier, a much improved breathability system and an antimicrobial air flow mesh over the mouth. This design will improve both warmth and inhalation/exhalation for better aerobic results, for example one can stay warm and get all the air they need working hard on the slopes. CTR has updated all its face masks products with windproof face protection, including bandanas, multi-tasker pros, face toasters, and neck/face protectors.
In addition to new product updates, Chaos has restructured its merchandising program. Its packaging is refined and doesn’t interfere with a consumer trying a product on for the best fit, while simple for the staff to get the product back on the rack. The new packaging will wrap the product and allow it to hang succinctly and uniform. The presentation tells an easy to read story to the consumer and working staff. Size indicators, style and fabric names, are color coded by fabrics, and style numbers have all be increased in size for easier handling at store level and making reordering simple and clear. The durable packaging is made from Polypropylene (PP5) that is recyclable and made from a recyclable plastic.
For more information on the new fabrics, competitive margins, product updates and the full merchandising profile contact: Dominic Chenelia/ firstname.lastname@example.org