Industry Press Release



Steamboat Springs, CO (January 12, 2009) — Chaos headwear has hired seasoned outdoor gear and snow sports representatives Sherry Krum and Chris Parsons for the East Coast-Mid Atlantic territory. Chaos and Chaos Thermal Regulation- CTR posted a record 40 percent growth for 2008; Krum and Parsons will be key to maintaining this growth with accessory expertise, professional management, and increased communications.

In addition to Chaos, Krum and Parsons carry the following lines: Gordini USA gloves and goggles, and Ski Sundries Accessories and select bags. This rep duo inherits a stronghold territory for Chaos with loyal dealers. Chaos’ previous rep group for this area, Locker and Associates has switched to a new career path, after 20 successful years in the sports rep business.

Krum and Parsons will share the Mid-Atlantic distribution, which has a variety of retailers with a mix of city and regional area shops. “Strategically this coastal region is highly valued, the New York specialty and sporting business is critical, as well as the boutique resort businesses. Additionally, there are almost limitless opportunities with the broader four season dealers. This region is already strong and now Krum and Parsons can ensure deeper inroads to a benefit of all,” said Gary Supple, Chaos US sales director.

“As the accessory experts, our dealers count on us to get them what they need for their stores in a timely, efficient manner,” Krum said. The pair pride themselves on providing consistent communication and excellent service to dealers.

“For the Chaos brand we are a strong dual asset working the same territory, with the same lines. With this efficiency we can continually develop old and new relationships with our dealers and their buyers, hence generate more business on a consistent basis,” Krum said. Both women have worked in the ski industry for more than 30 years, starting in retail then representing lines since the mid 70’s in ski, outdoor clothing, swimwear and accessories.

Concentrating now on winter accessory accounts, Krum and Parsons focus on excellent customer service. They produce a monthly newsletter for their dealers highlighting important industry news, events and opportunities in their territory

Krum and Parsons have intimate, first-hand knowledge of their business, sharing a mix of interests ranging from skiing, biking, hiking and yoga. Krum is also an organic trained chef and sailor. Contact information: Sherry Krum at and Christine Parsons at