Industry Press Release

CHAOS HEADWEAR DRESS THE BEST AND THE REST

04/24/2009

March 19th-21, 2009 America Ski Classic, Vail, CO

Steamboat Springs, CO (March 12, 2009) — CHAOS Headwear and Vail Valley Foundation (VVF) continue their collaborative sponsorship agreement for the third year. Chaos custom designs and distributes participant gifts, as well as co-branded event merchandise, including caps and beanies, that will be available at retail outlets during the upcoming 2009/2010 season.

The America Ski Classic in Vail is happening in 8 days! There is no better time than Vail early spring- with winter snow. VVF and Chaos join again for another great national media event and expect the snow to be great. World class skiers, Olympic legends, celebrities, directors, major promoters and sponsored athletes from across the United States and around the globe will all gather for America’s original Pro/Am celebrity ski event at Vail Mountain, March 19-21, as the 2009 Korbel California Champagne American Ski Classic takes Golden Peak

by storm.

  • Some of the greatest names in ski racing history, including Olympic, World Championships and World Cup champions will kickoff the festivities Thursday, March 19, as old rivalries are rekindled in the Volvo Legends of Skiing Giant Slalom competition, followed by a special edition of the Bud Light Street Beat free concert series, featuring legendary bluesman Taj Mahal.
  • The Legends will then take on the role of team captains for the Ford Cup celebrity team races Friday and Saturday, March 20-21, as the teams of five attempt to work their way through a two-day maze of head-to-head racing to emerge with the gold medal and a year’s worth of bragging rights.
  • Providing a festive backdrop to the action on the racecourse will be a full social schedule, with events including the second annual Hold Em For Hope benefit Texas Hold Em poker tournament, the Gorsuch Tea Dance and the Legends of Skiing Banquet, this year honoring American racing great and Vail local Cindy Nelson. So break out the sun screen and your favorite spring skiing attire and head out to Golden Peak March 19-21 for the 2009 Korbel California Champagne American Ski Classic.

####

This partnership has been monumental for the Chaos brand in expanding its consumer base and retail demand. This year there will be even more swag in the VIP tents and at evening events. Chaos will supply a specialty line of caps and beanies reflecting the individual energy and specific demographics for Vail Valley events, all of which have enormous audience appeal.

In its 26th year, the American Ski Classic is the oldest and largest skiing competition and festival of its kind in North America.

Slated for December 4th 7th, the 2009 Birds of Prey dates and race schedule were recently confirmed at the International Ski Federation’s (FIS) congress in Cape Town, South Africa. The 2009 Birds of Prey World Cup Race Week will include men’s downhill, Super-G, Giant Slalom and Super Combined events.

“The Chaos-VVF team has created an ideal situation with added value gifts that create demand at retail outlets in support of the foundation, and allow the retailers