Industry Press Release

CHAOS HEADWEAR KEEPS VAIL VALLEY COVERED

11/24/2009

December 4-6, 2009 Birds of Prey Men’s World Cup Downhill At Beaver Creek, CO

Steamboat Springs, CO (November 23, 2009) — CHAOS Headwear and Vail Valley Foundation (VVF) continue their collaborative sponsorship agreement for the fourth year. Chaos custom designs and distributes athlete event headwear, as well as co-branded event merchandise, including caps and beanies, that will be available at local retail outlets during the upcoming 2009/2010 season.

Beaver Creek resort will launch the world cup downhill season starting December 4th 6th. The Birds of Prey races start Friday the 4th with the Super Combined, Saturday the Downhill, and closing Sunday with the Giant Slalom. The development of the Birds of Prey men’s downhill course in Beaver Creek is now recognized as one of the top downhill courses in the world and the only men’s downhill in the United States.

VVF partnership has been instrumental for the Chaos Headwear brand in expanding its consumer base and retail demand. This year there will be even more event swag in the VIP tents and at evening events. Chaos will supply a specialty line of custom embroidered 100% wool beanies reflecting the individual energy and specific demographics of this event.

 

“The Chaos-VVF team has created an ideal situation with added value gifts that create demand at retail outlets in support of the foundation, and allow the retailers to benefit from the thousands of participants and visitors wanting event memorabilia. Chaos Headwear is honored to be selected as a partner to a foundation with so much depth, integrity and an absolute dedication to community.” explains Gary Supple, U.S. Sales Director for Chaos Headwear in Steamboat Springs.

This world event is the catalyst to the 2009/2010 ski season in Colorado, Beaver Creek and the Vail Valley. The winter season has started on time this year and the snow base will be superb. Manufactures, directors of marketing, sales representatives, major promoters and sponsored athletes from around the globe collect for this internationally televised event, unleashing winter sports and encouraging a new retail season. A race like this primes the world of snow for the XXI Olympic Winter Games in 2010, held this February in Vancouver, Canada.

The next Chaos and VVF event in this program is the American Ski Classic in March, 2010. The Classic brings together skiing legends, sports, entertainment, celebrities and corporate America on the slopes of Vail Mountain during peak spring conditions. This event combines the thrill of both professional and amateur ski racing with an array of entertainment options for fans of all ages. In its 27th year, the American Ski Classic is the oldest and largest skiing competition and festival of its kind in North America.

Since 1981 VVF has been a nonprofit organization committed to providing leadership in athletic, cultural, and educational endeavors to enhance and sustain the quality of life in the Vail Valley for its residents and guests.

To learn more about Chaos Headwear, our products and programs, log on to www.chaoshats.com

Chaos’ is quality, responsiveness and a vast array of headgear possibilities. The Brand is owned by Do-Gree fashions, a Mill locally owned and operated with three generations of experience. Do-Gree Fashions in Montreal, Canada is able to respond quickly to both customer requests, as well as fast-paced market trends, both of which translate to unparalleled service. Designs from both CHAOS and sister brand MOON SHADOW vary from winter to four-season, urban to alpine, casual to high-end alpaca, all of which supply the men’s, women’s and youth markets. Materials include: merino wool, mohair, acrylic blends, cottons, angora, fleece, and technical fabrics from the New CTR-Chaos Thermal Regulatio