Industry Press Release

Chaos Headwear Launches New Luxury Collection for 2014/15: LUX Debuts at OR and SIA


Steamboat Springs, CO (January 14, 2014) — As a full-scale headwear brand, Chaos with CTR – Chaos Thermal Regulation – offers a one-stop buying experience for all season styles. This winter at both the Outdoor Retailer Show in Salt Lake City, Booth #3000IE, and the SIA Snow Sports Show in Denver, Booth #2423, Chaos will introduce for the first time, its full high-end specialty Luxury Collection in beanies, hat sets with scarves, hooded scarves, and mittens for men and women.

Chaos takes great pride in presenting its new globally inspired luxury collection, aptly named LUX. Understanding the inherent properties of the finest materials in the world today, Chaos designers have blended the sumptuous yarns of cashmere, alpaca, and Merino wools with ‘soft-hand’ fibers to realize their unique vision. The result of these efforts is sinuously flowing, refined garments, which are as comfortable to wear as they are beautiful to behold. Meticulous attention to detail, like hand-linked ‘invisible’ seams and other impeccable detailing, make LUX a collection like no other.  

We, at Chaos, take great pleasure in showcasing and launching our most elegant and prestigious offering to date – LUX. We are confident that you will share our excitement over the LUX collection upon viewing at our next meeting.

The LUX Collection   MSRP $45-$150.00

Based in Steamboat Springs, Colo., Chaos Headwear offers a broad range of hats and accessories for a multitude of year round outdoor activities, such as trail running, hiking, fishing, travel and for winter skiing, riding, climbing, mountaineering, training and just looking good. Owned and operated by Canada’s Do-Gree fashions, Chaos designs vary from winter to four-season, urban to alpine, casual to high fashion for men, women and kids, and feature merino wool, mohair, acrylic blends, cottons, angora, and fleece. Chaos also offers a collection of technical weather headwear, Chaos Thermal Regulation or CTR, for active summer and winter conditions.

Twitter: Chaos Hats

Facebook: Chaos Headwear – Mania 

Beth Cochran