Industry Press Release

CHAOS HEADWEAR RECOGNIZES BEST AND ASSOCIATES, SALES AGENCY OF THE YEAR

04/24/2009

Steamboat Springs, CO (February 11, 2009) — Chaos Headwear announced Mary Ann and Brent Best of Best and Associates in the Rocky Mountain Region (CO, WY, UT, NM) for “Rep of the Year Award.” The awards were given for best regional sales in 2008 at the SIA- Snow Sports trade show in Las Vegas, NV January, 29th.

The award is based on a set sales criteria for 2008: most new accounts, most pre-season orders and re-orders, co-brands, branding and merchandising.

Best and Associates, take the title for the second year in a row, leading a strong trio of sales groups. Western States Sales and Marketing group in the Pacific Northwest lead by Sam Adams, was second followed closely by BP Kaplan and Associates in the Mid West region. Chaos is fortunate to have nationwide sales strength. This close competition made for an exciting final count.

Best and Associates live in Boulder, Colorado and have been in the industry for over 25+ years. They have been with the Ski Tops lines: Chaos, CTR and Moon Shadow since the brands came to the United States eleven years ago. The family owned and operated manufacturing facility is housed in Montreal, Canada. The Bests have built their territory into one of the top territories in the country.

It is because of Best and Associates, that Chaos is the official headwear supplier for the Vail Valley Foundation, which includes top ranking events like the Men’s World Cup Downhill, Birds of Prey race, and the America Ski Classic. And this year Chaos headwear will be the official staff and instructor headwear for Vail Valley and Beaver Creek.

“Colorado is the premier state of all things snow,’ we will continue to reach out to specialty retailers and relevant co-brand programs for all the resorts. Because are a family run mill brand, service as the number one priority, this makes us easy to work with and fast turns. We are a quickly acting company that can respond immediately to the dealer. Most of all it is a great team that helps us do it all, it really is a team effort, we communicate and work well together and that is the difference,” explains Mary Ann Best.

US West Coast Sales Director Dominic Chenelia agrees with Mary Ann, “We have cohesive team synergy and this is why we created the award, we do not want to take for granted the effort and results our team puts forth, we are so fortunate to have this amount of talent in an entire national sales force, all the rep groups work hard and well together and we value their efforts greatly.”

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To learn more about Chaos Headwear, our products and programs, log on to www.chaoshats.com

Chaos offers quality, responsiveness and a vast array of headgear possibilities. The Brand is owned by Do-Gree fashions, a Mill locally owned and operated with three generations of experience. Do-Gree Fashions in Montreal, Canada is able to respond quickly to customer requests, as well as fast-paced market trends, both of which translate to unparalleled service. Designs from CHAOS, CTR and sister brand MOON SHADOW vary from winter-technical to four-season, urban to alpine, casual to high-end alpaca, all of which supply the men’s, women’s and youth markets. Materials include: merino wool, mohair, acrylic blends, cottons, angora, fleece, and technical fabrics from the New CTR-Chaos Thermal Regulation, Fits ALL 4X, Polartech, Windbloc, Thermolite and Outlast and now Dri Release.

CHAOS major sponsorship programs:

-Teton Gravity Games – TGR – Tetongravity.com

-USASA Sponsor – USASA.org

-SOS Outreach – SOSoutreach.org

-Windell’s Camp – Windells.com

-Mountain Dew V