Industry Press Release

CHAOS Official Headwear Supplier “Audi Birds of Prey” Downhill World Cup Series


December 2-4, 2011 At Beaver Creek, CO,

Steamboat Springs, CO (November 30,2011)CHAOS Headwear and Vail Valley Foundation (VVF) continue their sponsorship agreement for the sixth year. Chaos has designed a sophisticated white and silver embroidery beanie and wool blend grey with white embroidery beanie, this VIP collector’s hat is distributed to Vail and Beaver Creek retailers and will been gifted on site at the event. These hats are ideal for holiday gifts and the downhill memories.


Each year, Chaos supplies the athlete and VIP event headwear, as well as event merchandise hats to the crowds at the downhill. Chaos will also contribute their new technical division of CTR-Chaos Thermal Regulation styles in balaclavas and bandanas at the event. These hats and more, are available at local retail outlets during the upcoming 2011/2012 seasons.


Vail:  Christy Sports, Vail Sports Covered Bridge Store Vail T-Shirt Co Vail Style Roxy Charter Sports/ Beaver Creek: BC Sports BC Gear Generation BC Charter Sports Aspen: Aspen Sports Pomeroy Sports Pitkin County DG Aspen T-shirt Co Generation Aspen, Aspen Style Snowmass: Snowmass Sports Snowmass Trading Co Snowmass Style Generation Snowmass Telluride: Telluride Sports Boot Doctors.

“The supporters and fans love these hats, and this year with our partners in retail we can offer a benefit to everyone. The Chaos-VVF team has created an ideal partnership with added value gifts that create demand at retail outlets in support of the values of the foundation. Chaos Headwear is honored to be selected as a partner to a foundation with so much depth, integrity and an absolute dedication to the community.” explains Gary Supple, U.S. Sales Director for Chaos Headwear in Steamboat Springs.


Beaver Creek resort will launch the world cup downhill season starting December 14. The Birds of Prey races start Friday with the Super Combined, Saturday the Downhill, and closing Sunday with the Giant Slalom. As the only men’s World Cup stop in the United States, the “Audi Birds of Prey” event has evolved into one of the world’s premier ski competition. Beaver Creek is home to the formidable Birds of Prey racecourse, challenging an international roster of top athletes to three days of racing including Downhill, Super G, and Giant Slalom.  A festival atmosphere surrounds the on-mountain venue is easily accessible, free and open to the public.


Through athletics, culture and education, the Vail Valley Foundation has been enriching our community, the lives of our residents, and those of our guests since 1981. Fueled by the generous support of our donors and an ongoing commitment to serve the people of the Valley, the Foundation is responsible for providing our community with some of its most treasured annual events, such as the American Ski Classic, Teva Mountain Games , Birds of Prey Race Week, Vilar Performing Arts Center .

VVF partnership has been instrumental for the Chaos Headwear brand in expanding its consumer base and retail demand. This year there will be even more event merchandise in the VIP tents and at evening events. Chaos will supply a specialty line of custom embroidered beanies that reflect the individual energy and specific demographics of this world televised event.

For more information about the Chaos-VVF partnership, and this year’s custom designed hats, stop by local retailers or the VIP tent during the “Audi Birds of Prey” event, December 2-4, 2011.  


Beth Cochran 406.579.7909

To learn more about Chaos Headwear, our products and programs, please visit