Industry Press Release

CHAOS Official Headwear Supplier for 2010 “Audi Birds of Prey” Downhill World Cup Series


December 3-5, 2010 Birds of Prey Men’s World Cup Downhill At Beaver Creek, CO

Steamboat Springs, CO, November 23, 2010 — CHAOS Headwear and Vail Valley Foundation (VVF) continue their sponsorship agreement for the fifth year.  This year PolarTech and Chaos have teamed up for a collaborative VIP collector’s hat distributed to VVF’s qualifying partners. Each year, Chaos custom designs and distributes athlete event headwear, as well as co-branded event merchandise, including caps and beanies, which will be available at local retail outlets during the upcoming 2010/2011 season.

As the only men’s World Cup stop in the United States, the “Audi Birds of Prey” event has evolved into one of the world’s premier ski competition. Beaver Creek is home to the formidable Birds of Prey racecourse, challenging an international roster of top athletes to three days of racing including DownhillSuper G and Giant Slalom. A festival atmosphere surrounds the on-mountain venue which is easily accessible, free and open to the public. Vail/Beaver Creek willalso be the home of the World Alpine Ski Championships featuring men’s and women’s racing for two weeks in February 2015.

Beaver Creek resort will launch the world cup downhill season starting December 35. The Birds of Prey races start Friday with the Super Combined, Saturday the Downhill, and closing Sunday with the Giant Slalom. The development of the Birds of Prey men’s downhill course in Beaver Creek is now recognized as one of the top downhill courses in the world and the only men’s downhill in the United States.

VVF partnership has been instrumental for the Chaos Headwear brand in expanding its consumer base and retail demand. This year there will be even more event merchandise in the VIP tents and at evening events. Chaos will supply a specialty line of custom embroidered beanies that reflect the individual energy and specific demographics of this world televised event. Collector’s edition hats will also be available in the local retail stores.

“The supporters and fans love these hats, we can never make enough! The Chaos-VVF team has created an ideal partnership with added value gifts that create demand at retail outlets in support of the values of the foundation. Chaos Headwear is honored to be selected as a partner to a foundation with so much depth, integrity and an absolute dedication to the community.” explains Gary Supple, U.S. Sales Director for Chaos Headwear in Steamboat Springs.

Also announced this month was the CHAOS Headwear Team Roster of current sponsored athletes in snowboard, freeskiing, and now telemark, with expert Chaos spokesperson Chris Anthony, of Anthony Adventures. Snowboard Team members: Chloe Banning, Davis Johnson, Colin Spencer and Jeff Cormack; Freeskiing: Suzanne Graham and Penn Lukens;  Telemark: Lorin Paley, look for them at Birds of Prey and throughout the season!

Esteemed athlete Chris Anthony leads the Chaos Team and will be at the “Audi Birds of Prey” event all three days.  For 21 years Chris has been a traveling member of Warren Miller Films, Co-Authored a guide book, been commissioned to write a screenplay, hosted and produced television programming, and has given substantial time to a variety of charities. Through out the sea